LAS VEGAS—MGM Resorts International and Cirque du Soleil announced that they are joining forces in support of the mission of ONE DROP, a global non-governmental organization that promotes global awareness of the central role of water. From March 20 to March 25, and in recognition of World Water Day on March 22, MGM Resorts and Cirque du Soleil will donate the proceeds from ticket sales of performances of Cirque du Soleil Las Vegas shows to help further ONE DROP’s mission.
Initiated by Guy Laliberte, founder of Cirque du Soleil, ONE DROP is dedicated to fighting poverty worldwide through projects aimed at supporting access to water and raising awareness of water-related issues.
“At MGM Resorts, environmental sustainability is a key pillar of our vision for social responsibility,” said Jim Murren, the company’s chairman and CEO. “We recognize that a comprehensive strategic approach to water stewardship is fundamental to the continuing survival of life on our planet. We also believe that access to safe water can serve as the lifeblood for social and economic development. We are honored to partner with Cirque du Soleil in support of ONE DROP in this vital area.”
“This incredible commitment from MGM Resorts International, Cirque du Soleil’s business partner of nearly 20 years in Las Vegas, truly expresses one of the goals I had when I founded ONE DROP in 2007: creating a powerful ripple effect of solidarity made up of companies, individuals and people around the world,” Laliberte said. “I am so grateful that MGM Resorts International will not only support in an important financial manner, but also shares our belief by raising awareness of this precious resource. This bring us one drop closer to realizing the dream of ensuring that safe water is accessible to all, today and tomorrow.”
The United Nations World Water Day is observed on March 22 to spotlight the importance of freshwater and the sustainable management of freshwater resources.
Go to MGM, Cirque du Soleil and ONE DROP.
