SAN FRANCISCO—Marriott International Inc. announced it has joined forces with Clean Up the World, a leading global environmental organization with 35 million volunteers in 120 countries. The company launched the new partnership in San Francisco at its global conference during a Save the Bay cleanup effort involving more than 50 Marriott general managers.
“We have a long standing commitment to the environment, and Clean Up the World is another great way for us to expand our green efforts at the community level,” says J.W. Marriott, Jr., Chairman and CEO of Marriott International. “It is a perfect fit with our green volunteerism, recycling, energy and water conservation.”
Marriott International and its associates will support Clean Up the World in the group’s effort to bring together individuals, businesses, schools, community groups and governments that are focused on improving local environments. In April, Marriott and Clean Up the World will kick off the company’s second annual Environmental Awareness Month with a global campaign on how to be “green” on the road, at work and at home. The campaign involves Marriott’s 151,000 associates in 68 countries.
“Clean Up the World is excited about working with Marriott as we’ve always encouraged the tourism industry to play an active role in protecting the environment,” says Ian Kiernan, Chairman and founder of Clean Up the World. “Many Marriott hotels have already participated in Clean Up the World activities at the local level and it is great to see the progress Marriott has made in reducing its environmental footprint across a wide range of initiatives.”
The company plans to offer its guests copies of True Green, a new book authored by Kim McKay, co-founder of Clean Up the World, and Jenny Bonnin, director of Clean Up the World, on Earth Day, April 22. True Green features 100 everyday ways one can contribute to a healthier planet.
Marriott has also formed a new senior-level Green Council led by Arne Sorenson, Executive Vice President, CFO and President—Continental European Lodging; Ed Fuller, President and Managing Director, Marriott Lodging—International; and Kathleen Matthews, Executive Vice President, Global Communications and Public Affairs, Marriott International. The Council will ensure Marriott maintains the highest standards of environmental stewardship and continues to set a leadership example for the hospitality industry and related businesses.