KALAMAZOO, MICH.—Landscape Forms announced the acquisition of Duluth, Minn.-based Loll Designs.
“We’ve been working together for several years co-developing new solutions to enhance the enjoyment of outdoor spaces. Coming together in a more formal way feels like a natural evolution in an already very successful relationship,” says Landscape Forms CEO Marjorie Simmons. “Our tenets as a company are design, culture and craft, and in Loll Designs we’ve discovered a like-minded organization. We’re aligned with each other, and share a mission. It’s very exciting to consider what this combined team can accomplish.”
Loll Designs is an award-winning designer and manufacturer of spirited, robust and highly-sustainable outdoor furniture, and shares a distinctly design-forward ethos with Landscape Forms. It is recognized worldwide for its contemporary designs and innovative use of recycled plastic—primarily from single-use milk jugs—in their products. “Our furniture is for people who are looking for clean design from a company with a high level of environmental and social consciousness,” says Loll CEO Greg Benson. “This has been our guiding principle and creative inspiration from day one. Landscape Forms shares these and many other values we care about, and will be a great partner as we take Loll to the next level.” Benson will continue as President and Creative Director of Loll and become an integral member of the executive leadership team at Landscape Forms after the acquisition.
Loll, which has relationships with Design Within Reach, Room & Board and other specialty retailers throughout the United States and the world, has also built a successful direct-to-consumer e-commerce business. The company will add more than 80 “extremely talented new team members, and a wonderful location in Duluth, Minnesota” to Landscape Forms, Simmons says.
Simmons adds that synergies with Loll extend to a shared commitment to sustainability. “Sustainability is foundational to who we are today and what we aspire to become in the future,” she says. “It’s vital and therefore a top priority. We share a passion for the environment, another way we’re an ideal match.”
Landscape Forms is a leading designer and manufacturer of high-design solutions for outdoor site furniture, advanced LED lighting, structures, and custom environments.
