WARWICK, N.Y.—Impact Enterprises Inc. was chosen by Live Nation Entertainment to produce new eco-friendly menu covers for their 12 owned and operated House of Blues clubs in North America. This environmentally responsible decision makes Live Nation Entertainment a role model for corporate programs designed around “green” accessory products.
Impact Enterprises used Blue Pine to manufacture the menu covers. Blue Pine is the “greenest of green” solid woods (Impact Blue Pine). In addition to its eco-friendly qualities, Blue Pine has a varying but distinctive color pattern in its grains that makes it unique among all solid woods. This unique color pattern complemented the artistic style Live Nation uses to create the House of Blues brand assets. The engraved artwork features custom laser engraving that honors three blues legends paired with the iconic House of Blues logo.
Solid wood remains the most eco-friendly material for durable products. Solid wood accessory items in particular have been slow to be tested by major hospitality companies. The “green” focus remains in energy and water conservation which is understandable in light of the publicity both receive. The decision by Live Nation to use solid wood for one of its accessory items is a significant step towards reinforcing the importance of controlling landfill growth and contamination. It is an environmentally responsible decision that will help to increase the awareness in corporate offices around the world that a “green” initiative includes a mindset towards making a meaningful effort to minimize landfill growth and contamination.
Impact Enterprises’ products are used by Primland, GAIA, Xanterra, other eco-friendly resorts, and now by Live Nation Entertainment.
