TROY, MICH.—Altair formally announced the rebranding of its LED lighting subsidiary, ilumisys, to TOGGLED. TOGGLED will be the commercial brand name carried by its energy-saving LED light tubes to replace standard fluorescent lights. At the same time, TOGGLED appointed Brent York, CEO of Tangenesys Consulting to the subsidiary’s Board of Directors. A recognized lighting business executive with a deep understanding of the solid-state lighting industry, York will provide guidance to support TOGGLED’s strategic intent to become a leading global LED lighting manufacturer.
“As our LED lighting business moves out of research and development and low-volume assembly and into high-volume commercial production, we wanted to recognize this milestone by rebranding as we launch our new automated manufacturing operations,” said Dave Simon, president of TOGGLED. “With linear fluorescent replacement representing the largest LED lighting retrofit opportunity, the TOGGLED brand will encourage the active decision to change to next-generation, energy efficient lighting. We look forward to promoting our Michigan-made products under the TOGGLED brand nationwide and globally.”
York’s 27 years of expertise in technology development, product engineering, marketing, business strategy and intellectual property will be influential in TOGGLED’s strategic planning, sales and distribution, and product development efforts.
“I am pleased to be working with TOGGLED on the leading edge of manufacturing in a rapidly growing market,” said York. “Achieving global manufacturing competitiveness with foundational intellectual property at a time when the LED lighting market is poised to grow by an order of magnitude is exciting, and I look forward to 2013 as a real breakout year.”
TOGGLED is focused on the development and production of its mercury-free, highly efficient, UL-Classified LED tubes. With 25 patents issued to date and more than 50 patents pending, TOGGLED anticipates rapidly growing demand for its commercial-grade products as organizations move to adopt solid-state lighting to reduce energy costs and consumption.
Go to TOGGLED.
