Home Publisher's Point of View How to Quickly Make a Significant Positive Procurement Impact

How to Quickly Make a Significant Positive Procurement Impact

Glenn Hasek

In late February at the AHLA Responsible Stay Summit, I met Jen Collins, President of Procure Impact. Procure Impact is a B2B marketplace for products that support overlooked communities—products ranging from candles and bath and body products to tables to art to consumer-packaged goods. I strongly encourage you to partner with Procure Impact in any way you can. Your purchases will put people to work—survivors of trafficking, veterans, at-risk youth, refugees, individuals with disabilities, and individuals who have experienced poverty, incarceration, homelessness, mental health issues and trauma, or substance use disorders. I will be posting an article about Procure Impact in the coming days.

In conjunction with the Responsible Stay Summit, AHLA announced the Dignity of Work Pledge, a commitment by hotel companies to create 100,000 hours of paid employment as a result of their Procure Impact purchases. At that time, eight hotel companies had signed the Pledge. According to Jen, three companies have since signed on, five have verbally committed, and Procure Impact is in conversation with 15 more. There are now more than 115,000 hotel rooms represented.

Hotel companies are an ideal fit for Procure Impact suppliers because they offer a lot of what the hospitality industry procures.

“Hospitality is a microcosm of the economy,” Jen told me. “There are restaurants, retail stores, spas, corporate gift opportunities and more.”

Impact Metrics Provided

Procure Impact tracks the impact of each transaction made on its platform by calculating the number of shift hours created, making it easy for hospitality companies to report on their impact goals and measure their progress. Hospitality companies get a receipt, and custom orders are available. “We are doing some customization work—a candle for the Four Seasons in Atlanta is one example,” Jen said.

Launched in 2022, Procure Impact is the idea of Founder & CEO Lauren McCann. She has a background in philanthropy, including as the Founder & CEO of Calliope Advisors, a mission-driven consulting firm and innovation partner for philanthropists and nonprofits.

“Lauren and I connected because she really wanted to get into the hospitality space,” Jen said. “We connected on LinkedIn.” Jen has 20 years of experience working in hospitality and five years in social impact.

Working with Procure Impact is a great way to build your social impact story. Shining a light on responsible purchasing can result in many good things—employee and guest retention, for example. Again, the most important impact is helping to employ people who need the work, with the purchase of products that are in most cases market priced.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in our Green Supplier Spotlights!

Green Lodging News, lodging’s leading environmental news source, publishes the Wednesday Green Supplier Spotlight and Thursday Green Suppliers Spotlight. Green Supplier Spotlight features just one vendor and Green Suppliers Spotlight features multiple vendors. Click here for a Green Supplier Spotlight sample and rate sheet. Click here for a Green Suppliers Spotlight sample and rate sheet. Both e-blasts that reach 19,740 subscribers have been built to generate quick leads. A report is sent a week after each e-blast that includes the number of e-mails sent, number of opens, and number of click-throughs. Contact Glenn Hasek at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com for more information.

Planning Advertising for 2024?

In addition to the Spotlight ads described above, Green Lodging News is accepting reservations for other advertising spots for 2024. Many excellent spots are available on our website and in the weekly e-mail newsletter. This past month our website welcomed the largest number of different visitors in the almost 18-year history of Green Lodging News—46,812. Interested in receiving a 2024 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlights currently stands at 19,740. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,720 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has more than 1,300 Facebook followers.

As always, I can be reached at greenlodgingnews@gmail.com.