With green certification programs still being fairly new and most consumers not understanding what they mean, it can become increasingly difficult to know how to market a green hotel. Choosing to just focus on certification can leave leisure travelers and meeting planners alike confused by the myriad of green-certified symbols. It’s a much better idea to choose to focus on your hotel’s green offerings, mission and values—what sets it apart. It’s easy to assume that the eco-conscious travelers will naturally find your green hotel and choose it because it is green, but that is not always the case. It reminds...

Nothing keeps guests coming back like a fresh, clean, healthy indoor environment. The average hotelier most likely assumes that if the temperature is not too hot or too cold and if the humidity is not overly dry or clammy that they are supplying a sufficient indoor environment for their guests. That mistake could cost you repeat guests or find you on the receiving end of a subpoena. Microscopic bioaerosols such as fungals, bacteria, virals and even chemicals are present everywhere. Temperature, humidity and air movement are tactile. We feel them physically. Microscopic bioaerosols affect us in different ways. We cannot...

Building managers find that effective recycling programs reduce waste management costs. Strong recycling programs also advance sustainability by reducing the need for new resources and the environmental impacts of landfills. Recycling turns the ‘waste’ stream into a resource stream than can be mined for materials. Recycling services, the prices paid for recycled materials, and the demand for recycled materials are growing. Facility managers can take advantage of the continually evolving recycling market by reducing waste disposal costs through recycling and by getting paid for recyclable materials. There are widespread recycling markets for paper, cardboard materials, HDPE and PET plastics, aluminum and...

The “green” bandwagon moves triumphantly through our communities. Where we used to be called “tree huggers” and fringe conservationists, many now understand that sustainable hospitality is within reach, where we can be good stewards of the environment AND make money. Let’s put the green movement in perspective, just from today’s news items. Detroit still pimps the Hummer and SUVs, big oil is even bigger, and our governments refuse to address global warming. Areas of the world have fragile ecosystems under siege, the glaciers are melting (Boston the new Miami?), and certain species require protection. Oil, landfills, the greenhouse effect, acid...

The use of cleaners in hotels has a long history. Until recently, the products available to housekeeping professionals have been limited to one of two evils: acid- or bleach-based cleaners. Neither presents a healthy alternative. When green cleaning products made an appearance on the market several years ago, their popularity was curtailed by two facts: they were not as effective as their toxic sisters, and they were more expensive. Today, green cleaning products are competitively priced but some still remain toxic. Several “environmentally friendly” cleaners continue to contain ingredients that pose alarming health and safety hazards. To name a few,...

Building owners are taught to view waste as an inconvenience. The waste stream keeps flowing, and if anything disrupts the “get it out of here” model, we tend to view that with the same disdain as a clogged drain. Here’s the challenge: material has value. As recycling markets gain speed, recyclable material gains value. By thinking of your building as a bank account, the concept of “waste management” becomes a whole new game: asset management. Extending the idea of maximizing value to items in the waste stream, the best way to manage costs is to step in front of the...

Waste management is entrenched as the least exciting aspect of the lodging industry. Aside from the obvious unpleasantness, waste disposal is a comparatively small expense and is often thought of as, “out of sight, out of mind.” Even so, the nascent green lodging movement has taken trash and recycling from the loading dock and parking lot and into the executive offices. There, the movement has quickly established itself as a viable way to control costs, enhance guest satisfaction and improve occupancy. While the economic benefits of going green are straightforward, the difficulty in executing a green lodging waste initiative boils...

The term “green building” can have a wide variety of meanings. One person may say it includes water conserving bathroom fixtures, solar panels, recycling, or nontoxic cleaning agents. Another person may say linen and towel reuse programs, lighting controls and organically grown foods. All these items (and many others) are green, as each item supports the basic 3Rs of green business practice: reduce, reuse and recycle. Many hotel operators have already incorporated very specific cost-saving and ultimately green strategies in their daily housekeeping and engineering programs. Embracing green operations is only one piece of the puzzle that makes today’s truly...

The travel and tourism industry contributes 10.3% of global GDP and accounts for 220 million jobs worldwide, according to the World Travel & Tourism Council (WTTC). But although responsible and sustainable tourism is increasingly on the agendas of social and environmental activists and even some governments, it is something that by and large corporations in the industry have been slow to sign up to, particularly in North America. Perhaps one of the best demonstrations of the apparent lack of interest and action comes from Ethical Corp.’s subscriber database, which contains just over 100 people with close ties to responsible tourism among...

Recently, “Colorado Company” magazine highlighted a developer who believes in nothing but “green” building. It was a wonderful article, but it gets at an underlying question: Why is this still a story? The idea of green building has not spread like wildfire. The mass-market building sector is oblivious. Most of the structures in trade magazines like “Architectural Digest” aren’t green. Two months ago, “The New York Times” ran an article in which Robert A.M. Stern, dean of Yale’s architecture school, said, “I think the trouble with environmentalism is that at most architecture schools it’s been confined to a dreary backwater...