SAN FRANCISCO—Grove Collaborative, a leading sustainable consumer products company and plastic-neutral retailer, announced the strategic expansion of its personal care line, Peach Not Plastic, with the launch of Peach Kids, the first-ever 100 percent plastic-free, natural hair and body care system exclusively for kids. The announcement comes ahead of the two-year anniversary of Beyond Plastic, Grove’s comprehensive plan to be 100 percent plastic-free by 2025.
Peach Not Plastic is on a mission to eliminate plastic from personal care routines, offering bar format shampoos and conditioners, hand and body wash and facial cleansers. Since its launch in October 2020, Peach Not Plastic products have avoided over 80,000 pounds of plastic from entering landfills. Now, on the heels of launching the first-ever 100 percent plastic-free Deodorant & Body Care refill system, Peach is continuing that mission by expanding into personal care tailored to kids—an area that has seen little innovation when it comes to sustainable packaging.
“After the remarkable success we saw following the initial launch of Peach Not Plastic in 2020, we knew we had to take a step further and kick plastic out of the kids personal care category too,” said Grove Collaborative co-founder and CEO, Stuart Landesberg. “The kids personal care category faces the same plastic problem as others within the CPG category. We have a chance to instill an appreciation for sustainable products and educate the next generation of consumers early on about the importance of making planet-friendly choices that are healthy for people and our planet.”
Clean & Safe Vegan Formulas
Featuring a collection of clean and safe vegan formulas that parents can trust, with 100 percent natural fragrances, Peach Kids debuts the Lil’ Kids 2-in-1 Shampoo & Body Bar and Lil’ Kids Hand & Body Bar for kids ages 3 to 5 and Big Kids! Shampoo Bar, Big Kids! Conditioner Bar and Big Kids! Hand & Body Bar for kids ages 6 to 12. Each kid-approved bar lasts up to 100 washes and comes in easy-grip shapes, bright colors and fragrances that make bath and shower time fun, while educating kids about the importance of living sustainably.
“When we heard that Peach Not Plastic lovers were asking for kids’ products, we listened,” said Danielle Jezienicki, Director of Sustainability at Grove Collaborative. “Through this new collection, we’re making bath and shower time more fun and plastic-free by using the clean safe ingredients parents depend on and fun colors and easy-grip shapes that kids love, because making sustainability fun and easy is at the heart of the Peach Not Plastic brand.”
The Peach Kids expansion supports the Grove Collaborative’s broader Beyond Plastic initiative, the company’s comprehensive plan to be 100 percent plastic free by 2025 and lead the consumer products industry out of single-use plastic. Peach Kids is proud to partner with nonprofit 5 Gyres Institute, in a shared mission to reduce plastic pollution globally by increasing education and awareness around plastic waste with information, tools and connections to help drive local change.
The collection includes six products. The signature scents exclusive to the collection are Groovy Grape, Honey Buzz, Apple Blast, Citrus Splash and Sunny Orange.
The Peach Kids Collection is available for purchase exclusively at Grove.com.
