Home Vendor News Groupe GM Joins with Trussardi on Sustainable Luxury Amenity Line

Groupe GM Joins with Trussardi on Sustainable Luxury Amenity Line


WASHINGTON, D.C.—Global guest amenity leader Groupe GM has unveiled a partnership with Trussardi, the iconic Italian lifestyle brand, to introduce an amenity collection that is a harmonious blend of luxury, sustainability, and Italian flair.

The line features 30ml tubes from sugar cane and 100 percent recycled plastic bottles of shower gel, shampoo, conditioner, and body lotion, affirming the attention to detail and environmental consciousness. A 20g engraved white soap completes the line.

In a creative embrace of sustainable design, the line includes the 400ml Ghost dispenser of shower gel, shampoo, conditioner, body lotion, hair & body gel, and liquid soap. Aligned with Groupe GM’s Care about Earth program, this large format dispenser is made of recycled plastic and is mounted on a hidden rail, creating an illusion of levitation.

Products Come in 400ml Ecofill Pouches  

To complete the line, the Trussardi shower gel, shampoo, conditioner, body lotion, hair and body gel, and liquid soap also come in 400ml Ecofill pouches. Ecofill is a long lasting tinted transparent dispenser that can be safely refilled with sealed pouches, made with only 8g of plastic, which guarantees minimum packaging and cosmetic traceability, being a clean, secure, and easy solution with minimal environmental impact. A wall bracket is available in stainless steel or ABS recyclable plastic that can be fastened to the wall using two screws or double-sided adhesive tape, or even an aluminum base in black or silver.

With this collaboration, Groupe GM and Trussardi reaffirm a shared commitment to social responsibility and sustainability without compromising luxury and style. This collection is more than a product line, it is a declaration of progressive values and an invitation to indulge in Italian elegance with a conscience.

President of Groupe GM, Laurent Marchand, said: “We are delighted to work with an iconic lifestyle and fashion brand like Trussardi to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality that they expect from Groupe GM. Like the Trussardi vision, we at Groupe GM are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities.”

Go to www.groupegm.com.