Home Energy Management Groupe Germain’s New ALT Brand to Include Many Green Features

Groupe Germain’s New ALT Brand to Include Many Green Features


MONTREAL—Groupe Germain announced a brand new concept for cheap-chic hotels that will be gradually introduced in Canada. A first in that country, ALT Hotels will offer the qualities sought by a growing range of consumers who want affordable accommodation without compromising on design and comfort.

The hotels will feature a series of energy-efficient measures: heating and cooling with geothermal systems, recovery of heat from outdoor air and exhaust air leaving the building, recovery of heat from water used in commercial washers, energy-efficient lighting throughout, a main light switch for controlling all lights in the room when guests check out, geothermal hot water heaters, geothermally heated tiles on the ground floor, door contacts in stairwells to reduce lighting by half when unoccupied, and a system of direct digital controls for ventilation, cooling and heating.

“The type of hotel we are introducing today reflects a strong trend in hotel accommodation, especially in Europe and Asia,” says Christiane Germain, co-president and CEO of Groupe Germain. “It’s been dubbed ‘no-frills-chic’ and combines design, atmosphere and chic interiors with the best possible price. The overall concept is bold and the look is striking, but there are not any superfluous details.”

Montreal is Site of First Hotel

The first ALT Hotel will be built at a cost of $21 million in Brossard’s brand new Quartier DIX30, strategically located at the intersection of highways 10 and 30, a stone’s throw from Montreal and right in the heart of the South Shore. It will be located near a 900-seat theatre, restaurants, and more than 100 stores and boutiques. Construction has already begun on this first ALT Hotel, which is scheduled to open in September 2007.

“Our research clearly shows that there is a shortage of this type of cheap-chic accommodation in Canada’s hotel industry,” Germain says. “For $129 per night, guests will enjoy quick and easy check-in, a unique atmosphere and an inviting, eclectic lounge. The cozy, inviting rooms include an office area equipped with the latest technology used by today’s travelers and feature an urban-spa type bathroom. Guests will be able to enjoy products and services tailored to their needs, such as breakfast on the run when they leave the hotel, and super-healthy, energizing juices.”

In addition to families looking for affordable weekend getaways, ALT Hotels, which will offer a smoke-free environment, will also target business travelers and the convention market. To serve this clientele, the hotel will have more than 5,000 square feet of space for business meetings.

Development of ALT Hotels

ALT Hotels will be built either close to major arteries or in urban centers where land is more limited. The new chain, which is an alternative to Groupe Germain’s current offering, will provide more flexibility for developing the company in Canada.

In order to offer a quality hotel at the lowest possible prices, Groupe Germain and its Quebec partners have developed a totally new construction concept: the prefabricated room. Prefabricated rooms are currently being built at Rénova in Plessisville, one of the Group’s long-standing partners.

Go to Groupe Germain.