Green Lodging News just celebrated its 12th anniversary. So far there have been 626 newsletters and the Green Lodging News website now has close to 10,000 articles in its database. The website’s Green Product & Service Directory currently has 57 categories. The website has been averaging close to 35,000 different visitors a month and the weekly e-newsletter and Green Supplier Spotlight currently reach 8,469 subscribers.
A big thank you to the many companies that have advertised with Green Lodging News and that continue to do so. Without the support of these companies, Green Lodging News would not exist. Be sure to support our sponsors by purchasing from them! And, be sure to tell them you found them in Green Lodging News.
Another thank you must go out to the many readers of Green Lodging News—for your loyal support and story ideas. It has been an honor writing for all of you these last dozen years. I must also thank the many public relations folks who have assisted me with stories. Continue to reach out to me with your story pitches. To those of you who have contributed guest columns, thank you. I am always looking for additional guest columnists. Don’t hesitate to contact me.
The Standardization of Responsible Business
Looking back over these last 12 years, what strikes me most is the progress our industry has made in standardizing environmental and social responsibility. What also strikes me is how far we still must go. One recent example is the flurry of companies pledging to eliminate and/or replace plastic straws. A good thing for sure, but how could it have taken us so long? And what about those plastic water bottles, utensils, amenity bottles that don’t degrade, polystyrene plates, cups & “to go” containers, etc.?
I don’t own or operate a hotel and have never worked in one, but I try to put myself in the shoes of a hotelier or innkeeper each day I go to work. I am always looking for the latest innovations in energy management, water conservation, kitchen and laundry, indoor air quality, green cleaning, design, heating and cooling, lighting, and waste management—innovations that will both reduce environmental impact and improve profitability at the same time. Pay attention to the innovations I write about. You may not read about them anywhere else.
It was almost 17 years ago that I was downsized from a publishing company. I set out on my own and I am glad I did. I like to think I am having a positive impact on our industry and on our world. It is my contribution—no more important than yours but my way to make a difference.
Let’s make the next 12 years 10 times better than the last 12. I am looking forward to the journey.
How to Search on Our Website
Like other search engines you find online, a search using one word will produce articles with that word included. If you would like to search for something that is more than one word long—ozone laundry, for example—you will need to put quotation marks around the words or phrase. Ozone laundry would then be “ozone laundry” in the search.
Who is Your Sustainability Champion?
Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at firstname.lastname@example.org.
Looking for Guest Columnists
Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at email@example.com.
Planning Advertising for 2018?
Green Lodging News is accepting reservations for advertising spots for 2018. Many excellent spots are available on our new website, in the weekly e-mail newsletter, and Green Lodging Survey. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2018 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at firstname.lastname@example.org. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.
Newsletter & Green Supplier Spotlight Circulation
The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 8,465. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail email@example.com to be added to our list.
Green Lodging News & Social Media
Green Lodging News now has 1,803 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 903 Facebook likes.
As always, I can be reached at firstname.lastname@example.org.