MURRIETA, CALIF.—Green Globe International, Inc., the worldwide owner of the Green Globe brand, announced an agreement with Sustainability Intelligence for use of its Index Tool, which will be branded as the Green Globe Index and will be used as part of the Green Globe certification and benchmarking program as well as offered as a standalone online resource for Green Globe International clients. The Green Globe Index tool will allow clients to calculate their CO2e footprint, the financial cost of that CO2e, and to track their performance of energy and water consumption and non-recyclable waste production.
Sustainability Intelligence is a joint venture partnership that delivers practical support, data solutions and research on emerging sustainability challenges. Its partner organizations include The Carbon Consultancy, a leading independent carbon management specialty organization.
The agreement articulates the cooperation between Green Globe International and Sustainability Intelligence in sustainability certification and the ranking of sustainability achievements for travel and tourism enterprises. Additionally, the agreement licenses and authorizes Green Globe International to market the Index Tool for use in delivery of Green Globe Certification and Benchmarking programs, and at the same time, authorizes Sustainability Intelligence to utilize the Green Globe brand for the purposes of labeling and marketing the Index Tool.
“In the past, it has been difficult to rank the ‘greenness’ of a hotel, although Green Globe Benchmarking has been part of certification and always allowed hotel properties to simply measure and manage their use of energy and water and reduce waste to landfill,” said Bradley Cox, chief operating officer of Green Globe International. “With the release of the Green Globe Index tool, we can now provide a guide to consumers as to a hotel’s achievements in reducing carbon, saving water and lowering the output of non-recycled waste. The Green Globe Index is suitable from the smallest to the largest tourism business, can be applied across all sectors and remains a cost-efficient solution for a business to start its journey toward sustainability.”
The Green Globe brand and program, which traces its roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development, has primarily been used in the travel and tourism industry but is now being expanded to include a growing number of environmentally responsible businesses in a variety of market sectors.
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