TORONTO—Flow Beverage announced that it has executed an agreement with Accor for Flow Alkaline Spring Water to become Accor’s official water partner in North and Central America. The vendor agreement between Flow and Accor is intended to replace all single-use plastic water bottles across Accor’s properties in the region with Flow water.
A world leading hospitality group with more than 5,300 properties in 110 countries, Accor is the second largest luxury hotel operator in North America. Beginning last month, Flow products were launched at more than 70 luxury hotel properties under such globally renowned brands as Fairmont and Sofitel, across Canada, the U.S., Puerto Rico, Bermuda, and Barbados.
Flow products will support Accor’s notable sustainability initiatives, including its commitment to remove all single-use plastics from the guest experience. Flow is B Corporation certified and operates as carbon neutral, aligning with Accor’s commitment to industry-leading sustainability standards.
Flow’s CEO, Maurizio Patarnello, said, “The agreement with Accor is a significant milestone as it represents Flow’s entry into the food service customer segment in a large scale, which we have outlined as a key growth driver in our strategic framework. Food service operators are increasingly prioritizing sustainability credentials in the vendor selection process, and we expect that this trend will continue to represent a significant growth accelerator for Flow. We are delighted to be partnering with a premium operator like Accor and we will work with expedience to help transition Accor’s guest experience away from single-use plastics.”
“The introduction of Flow water into Accor properties across North and Central America marks a significant step forward in the elimination of single-use plastics from our hotels,” said Denis Klurfeld, Vice President, Procurement, Accor North, and Central America. “The alignment with Flow is an exciting opportunity to bring Accor together with a company that shares our deep commitments to operating responsibly and with a positive impact on the world around us.”
