Home Kitchen & Laundry Electrolux Professional Announces Change of Representation in Midwest

Electrolux Professional Announces Change of Representation in Midwest


CHARLOTTE, N.C.—Electrolux Professional announced that it has made a change in territory representation for the Midwest area.

Redco Foodservice Equipment LLC is now representing Electrolux in the following MAFSI territories:

  • MAFSI Territory 17 including the Chicago Metro area, part of Illinois, northern Indiana and part of Wisconsin.
  • MAFSI Territory 18 including Wisconsin and Upper Michigan.
  • MAFSI Territory 19 including North Dakota, South Dakota, Minnesota and western Wisconsin.

“We are very excited that Redco has decided to be our representative as it expands our presence in these territories and brings in a sales organization that is aligned with Electrolux Professional’s approach to selling cooking solutions, educating the customer and offering live cooking demos to showcase our products and tailor the proper solution to each and every customer,” said Roger Kenney, Territory Sales Manager for Electrolux Professional. “The addition of Redco has elevated the U.S. landscape for Electrolux Professional and we look forward to great and exciting opportunities ahead.”