Home Energy Management EcoSmart Tankless Water Heaters Unveils New Brand Design

EcoSmart Tankless Water Heaters Unveils New Brand Design


WATERBURY, CONN.—Water heating systems are the second greatest user of energy in the home. In fact, according to the U.S. Department of Energy, they account for an average of 18 percent of electricity costs. EcoSmart, a leading Rheem brand of efficient and economical electric tankless water heaters, helps reduce energy costs in homes and businesses by up to 50 percent with its patented, quality green energy products. As it fulfills the demand to provide smarter, more technologically advanced water heating solutions, EcoSmart just unveiled its new brand design.

The new design includes an image of a globe, shaped as a blue water drop. This highlights the EcoSmart global reach in providing hot water on-demand while conserving cost and energy. The design also utilizes a modern yet simple, stylized font with bold emphasis on the word “smart,” thus aligning with the company’s commitment to affordable, reliable, and sustainable energy through their advanced and efficient tankless water heaters. This new branding follows the major acquisition of its parent company Eemax, by Rheem, in December 2015.

“EcoSmart is the evolution of how we heat our water: faster, smarter, safer, and with more precision but less energy use and cost,” says Jens Bolleyer, Eemax VP and General Manager. “Our new brand design reflects this evolution, highlighting our mission to create innovative, life-enhancing products, that enable families to enjoy everyday living, sharing the warmth with endless hot water.”

Each electric tankless water heater provides instant, consistent, and endless hot water with self-modulating technology—meaning they will adjust how much energy input is needed based on how much hot water is demanded. Every EcoSmart electric tankless water heater is designed to provide endless hot water, save space, save energy, time and money. EcoSmart products are technologically advanced, trusted, and safe for multiple applications, from homes around the world, to offices, restaurants, RVs, boats, and even pools and spas.