BEVERLY HILLS, CALIF.—In celebration of National Arbor Day, Friday, April 27, Doubletree Hotels has launched a month-long “Pledge to Plant Challenge” by encouraging America to help plant 50,000 seedling trees. The initiative is an extension of the brand’s environmental education and preservation efforts.
Together with The National Arbor Day Foundation, the hotelier is challenging Americans to “think trees” in an active effort to re-green America and reinforce the importance of trees in our everyday lives. By visiting www.doubletree.com/thinktrees between now and May 31, those making a personal pledge to plant may receive two of their very own seedling trees, compliments of Doubletree and The National Arbor Day Foundation. No purchase or hotel reservation is necessary.
Doubletree will match every Pledge to Plant Promise by donating an additional two live seedling trees to plant in a regional or national forest in need, through reforestation projects currently underway by The National Arbor Day Foundation. In addition to this nationwide re-greening project, more than 100,000 forest green “Think Trees” ribbons were worn by Doubletree employees, more than 10,000 grade school students and anyone visiting any of Doubletree’s 180 properties on April 27, to celebrate Arbor Day.
Doubletree’s “Pledge to Plant” campaign is just the latest effort to educate individuals on the importance of environmental conservation and preservation. For the past five years, the Doubletree Teaching Kids to CARE program—an award-winning, community-based outreach initiative that connects Doubletree hotels with local elementary schools and youth groups to educate children about making civic pride and responsibility—has educated more than 100,000 children about caring for their community and the environment.
Through an industry exclusive, spring initiative with The National Arbor Day Foundation, more than 50,000 trees already have been planted across North America by Doubletree hotels and their adopted youth volunteers during the past four years. Doubletree hopes to further bring its name to life with this month-long initiative by encouraging adults across America to assist in the same tree planting promise in just one month.