NEW ORLEANS—Choice Hotels International, Inc. announced the launch of Choice Hotels Music, a new music initiative designed to give artists the opportunity to deliver their music to millions of consumers and retain ownership of their works while, at the same time, drive donations from Choice Hotels to leading nonprofit organizations.
As part of Choice Hotels Music, the company will produce original music and offer consumers the chance to download these songs for a limited time for free at ChoiceHotels.com. With each download, a financial donation will be made to a featured cause or charity. Choice Hotels Music has already begun producing 10 songs that will be matched to appropriate charities, providing aid to a wide range of worthy causes, and plans to produce more songs on an ongoing basis.
“Choice Hotels Music is truly a first in many ways,” said Stephen P. Joyce, president and CEO for Choice Hotels. “Through this program, we’re enabling charities to harness the emotional power of music and raise awareness and funds like never before, while also giving artists the chance to get their music heard through the powerful distribution system of Choice Hotels, which reaches and attracts millions of guests every day.”
Holly Montgomery Records Song
To mark this achievement, Choice Hotels is presenting “My Brother’s Keeper,” an anthem of inspiration, community and commitment. The song was written and performed by Holly Montgomery as the launch song for the Choice Hotels Music initiative and benefits national nonprofit Rebuilding Together and its efforts to help the Gulf and New Orleans rebuild. “My Brother’s Keeper” is now available on ChoiceHotels.com, where consumers can download the song for free for 30 days from August 25 through September 24. With each song download, Choice Hotels will donate $1, up to $10,000, to Rebuilding Together.
“This song was inspired by the large number of New Orleans residents displaced by Katrina who still have not been able to return because they have no home,” said singer/songwriter Holly Montgomery. “I hope that ‘My Brother’s Keeper’ can serve as an anthem of hope for New Orleans residents still waiting for help and that this song can play a part in improving the lives of these people in need.”
The Choice Hotels Music initiative enables Choice Hotels to pursue its philanthropic causes and promote its brands while leveraging and maximizing the power of its customer database, its marketing and distribution system, and its leading online presence and eMarketing strategies.
Go to www.choicehotels.com for more information.
