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Choice Hotels Commits $50,000 In Grants to Help Franchise Business Owners Serve Their Local Community


ROCKVILLE, MD.—Choice Hotels International, Inc., one of the world’s largest lodging franchisors, is bringing back its Your Community, Your Choice. Choice Hotels Local Business Grant Program to recognize and support hotel owners’ service efforts. Originally launched in 2019, Choice is doubling its contribution and the number of recipients this year by awarding $5,000 grants to the local charity selections of the 10 winning franchisees, for a total of $50,000 in grants, helping them to make a positive impact in their community.

“Our franchisees and their hotel staff are always serving their communities as well as their guests, and over the past year they have truly exemplified the concept of ‘service’ beyond the hotel and into the local community—including everything from making masks for healthcare workers to providing rooms and meals to the most vulnerable,” said Patrick Pacious, President and CEO, Choice Hotels. “To commend their unwavering commitment to community, especially amid these unprecedented circumstances, we are honoring them again with the ‘Your Community, Your Choice’ grant program and doubling the contribution and winners.”

As a champion of local businesses since its founding over 80 years ago, Choice Hotels places its franchisees at the center of everything it does—from helping them along the road to economic recovery during the pandemic, to supporting the initiatives that are most important to them and their businesses. Through the Your Community, Your Choice. Choice Hotels’ Local Business Grant ProgramChoice will help its hotel owners further their longstanding commitment to caring for the communities outside their hotel doors.

Promoting Sustainability is One Option

The grant program will reward initiatives that benefit the communities Choice-brand hotels serve, ranging from:

  • Supporting those impacted by the COVID-19 pandemic.
  • Rebuilding communities affected by natural disasters.
  • Caring for those less fortunate with food or clothing drives.
  • Mentoring youth or young professionals.
  • Promoting sustainability.
  • Honoring local heroes.
  • Supporting other local businesses or organizations, such as schools and parks.

Choice Hotels’ franchisees applied for the grant through September 24, 2021. Winners will be announced October 21, 2021.

For more information about the Your Community, Your Choice. Choice Hotels’ Local Business Grant Program, visit choicehotelsdevelopment.com/our-business-is-you. In addition, to learn more about Choice’s efforts to support the communities it serves, view the company’s Environmental, Social and Governance Report.