MIAMI BEACH, FLA.—Cambean Hospitality, a Miami Beach-based hospitality group that owns and manages four boutique hotel properties in the historic South Beach area, has entered into a partnership with the Everglades Foundation. The partnership was formed to support Cambean Hospitality’s Cambean Earth environmental initiative, which was recently created to help promote sustainability in the hospitality industry worldwide.
The Everglades Foundation’s mission is to protect and restore America’s Everglades, one of the world’s unique natural ecosystems that provides economic, recreational and life-sustaining benefits to the millions of people who depend on its future health. Recently, the Everglades Foundation played a significant role in supporting the State of Florida’s decision to purchase more than 180,000 acres of agricultural land south of Lake Okeechobee from U.S. Sugar Corp. to advance Everglades restoration.
“It’s an honor to partner with the Everglades Foundation to help them educate the public about this vital ecosystem’s restoration,” stated Brian Scheinblum, president of Cambean Hospitality. “Part of the process in choosing a local nonprofit group to align with our Cambean Earth initiative was that its efforts have a local impact, it promotes sustainability, and that the majority of its expenses are focused on the primary mission of Everglades restoration. The Everglades Foundation, as evidenced by their success and professionalism, is a deserving cause, and we are very excited to contribute to their goals.”
Percentage of Room Sale Profits
The Cambean Earth Environmental Fund, the contribution arm of the Cambean Earth initiative, will contribute to the Everglades Foundation by donating a portion of the proceeds of the sale of Cambean Earth apparel and a percentage of room sale profits from Cambean Earth branded properties.
In addition to contributions, Cambean Hospitality will help raise awareness of the Everglades Foundation by airing a 30-second television public service announcement in the guestrooms at every Cambean Hospitality property, as well as supplying information through in-room directories, and providing space in the lobbies of Cambean properties for educational materials. Web links will also be provided on the Cambean Hospitality website to help educate the public and solicit donations for the Everglades Foundation.
“As our first hospitality partnership, the level of commitment to sustainability as represented by their Cambean Earth branding and properties such as The Clifton South Beach, is exactly what we could hope for to raise awareness of the critical need to restore and protect America’s Everglades as a national treasure,” said Kirk Fordham, CEO, Everglades Foundation. “We appreciate Cambean Hospitality’s efforts on behalf of the Foundation and look forward to a long-term partnership with the company.”
Cambean Earth, a new brand that defines the sustainable systems and practices being implemented throughout Cambean Hospitality, will serve to educate Cambean property guests about its environmentally friendly lodging practices, as well as steps guests can take every day to promote a greener, cleaner Earth. As part of the Cambean Earth initiative, Cambean Hospitality established the Cambean Earth Environmental Fund, which will make contributions to both local and national charities that are dedicated to protecting natural resources and sustainability.
For more information, visit www.cambean.com.
