HUNTINGTON BEACH, CALIF.—California Faucets, manufacturer of artisan-crafted kitchen and bath faucets, announced the promotions of Brian Hunt to Chief Operating Officer (COO) and Noah Taft to Chief Marketing Officer (CMO). The promotions will provide key strategic support to the company as it navigates the demands of dynamic growth and further solidifies its reputation as the industry’s premier custom fittings manufacturer.
“As consumers continue to look for exceptional fittings and finishes, we’ve focused on satisfying these aspirations with handcrafted products that stand out—and stand the test of time,” says CEO Jeff Silverstein. “By leveraging Brian’s operational and managerial prowess and Noah’s creativity, we will meet the challenges of growth today and beyond.”
A seven-year veteran of the company, Brian Hunt most recently served as Vice President of Operations. In the newly created position of COO, Hunt will be responsible for overseeing the manufacturer’s day-to-day operations and profitability, including production, sales, finance, human resources, customer service, engineering, purchasing, and technology. He will assume the presidential duties of Silverstein, who will continue as CEO, focusing on big-picture strategy and opportunities. Silverstein will also continue to lead product development and design for the company.
Warm & Friendly Culture
“During my time at California Faucets, I’ve come to appreciate not just our exceptional products, but our warm and friendly culture,” says Hunt. “We have an excellent team here that is collaborative and service-oriented by nature. I’m excited to contribute and help lead us forward as we endeavor to create new standards in the industry.”
As Chief Marketing Officer, another newly created position, Noah Taft will focus on California Faucets’ strategic marketing efforts to further sharpen brand identity and position the company for additional growth. Taft joined the company in 2002 following a career writing and producing popular television shows, and most recently served as Senior Vice President of Marketing and Sales.
“Noah’s a gifted storyteller and has been invaluable for conveying our ‘artisan hands, not mass produced’ narrative,” says Silverstein. “In the increasingly digital world, he’s introduced new marketing approaches that effectively convey the spirit and value of handcrafted product.”
