Home Publisher's Point of View Birthday No. 13 is Lucky Number for Green Lodging News

Birthday No. 13 is Lucky Number for Green Lodging News

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Glenn Hasek

It was 13 years and 677 e-newsletters ago that I launched Green Lodging News. I consider myself fortunate to have reported on the green side of our industry for so long. A very big thank you to all of those who have made those 13 years possible. My family is No. 1 on the list but Green Lodging News certainly would not be possible without all the vendor support I have received from day one. When you do business with a company that advertises on Green Lodging News, be sure to tell them where you found them. Vendors can be found on our website, in our weekly e-newsletter, and as part of our weekly Supplier Spotlight e-blasts. Did you know our online Green Product & Service Directory now has 59 different categories? That is the most in our 13 years.

Today, the Green Lodging News website attracts 36,000 different visitors each month. The circulation of the weekly e-newsletter and Supplier Spotlights is 22,707—an all-time high. Don’t stop telling your friends and colleagues about Green Lodging News. Encourage them to subscribe.

What keeps people coming back to Green Lodging News is its content. I take pride in covering topics that nobody else in our industry is covering—my article on PFAS chemicals in molded fiber food containers this past week is one example. If you are aware of a sustainability-related topic or news item that is ripe for coverage in Green Lodging News, don’t hesitate to call or e-mail. Your tips have led to hundreds of Green Lodging News articles. A very big thank you to all of those who have written guest columns over the years. I am always open to hearing from anyone with a guest column idea. Thank you also to the many public relations folks who pitch story ideas.

Your Suggestions Welcome

Green Lodging News is ever evolving. If you have a suggestion on how to improve the publication, send it my way. Interested in partnering on a project or event? Don’t hesitate to reach out to me.

I readily admit that in some way I believe I am making a positive difference in our industry and even for the planet by publishing Green Lodging News. So too are you if you have put in place just some of the ideas that have been posted in our publication since July 2006.

It IS important to reduce the environmental impact of your property. This month is projected to be the hottest July in recorded history. It is no meteorological coincidence. Going green is more than just about saving the planet, however. It is all about adding value to your bottom line, building asset value, creating a healthy environment for your guests and employees, and having a positive impact in your community—a win-win for everyone.

I am looking forward to another 13 years. Thank you again for your support and participation.

How to Search on Our Website

Like other search engines you find online, a search using one word will produce articles with that word included. If you would like to search for something that is more than one word long—ozone laundry, for example—you will need to put quotation marks around the words or phrase. Ozone laundry would then be “ozone laundry” in the search.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, announces the launch of Green Suppliers Spotlight, an e-blast to 22,716 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2019?

Green Lodging News is accepting reservations for advertising spots for 2019. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2019 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 22,716. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail editor@greenlodgingnews.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,806 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 935 Facebook likes.

As always, I can be reached at editor@greenlodgingnews.com.

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