Home Publisher's Point of View Big Brands Partnering with EV Charger Suppliers to Grow U.S., Canada Network

Big Brands Partnering with EV Charger Suppliers to Grow U.S., Canada Network

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Glenn Hasek

A big chunk of the U.S. hotel industry, over the last six to seven months, has demonstrated a strong commitment to rolling out electric vehicle (EV) charging stations. The big question is: Will owners/franchisees get on board?

First, in early September, Hilton announced that it has expanded an agreement with Tesla that will result in up to 20,000 Tesla Universal Wall Connectors being installed at 2,000 hotels in the U.S., Canada and Mexico beginning this year.

Second, also in September, EV Connect announced an agreement with Marriott International to simplify EV charging for its properties and guests. With EV Connect, Marriott properties have a turnkey solution to easily add and manage EV charging stations through the EV Connect platform. This was the first agreement of this type for Marriott and ensures that participating locations can provide reliable charging infrastructure at locations within the U.S. and Canada.

Third, last month Choice Hotels International, one of the world’s largest hotel franchisors, announced an agreement with Tesla to offer Tesla Universal Wall Connectors to participating Radisson, Cambria, Comfort, Country Inn & Suites, Quality Inn, and other Choice-branded hotels across the U.S.

IHG Agreement with EnviroSpark

Finally, this past week, IHG Hotels & Resorts announced an agreement with EnviroSpark, an industry leader in the design, installation, and operation of EV charging solutions, to make EV chargers available to all IHG-branded hotels across the United States and Canada.

Together, these brands represent about 20,000 locations in North America.

I spoke with one supplier of EV charging systems recently and he told me many hoteliers are still on the fence about EV charging—not yet ready to invest to tap into what is a fast-growing travel trend. According to recent data compiled by Exploding Topics, there are currently 2,442,270 electric vehicles registered in the United States. Over one-third (36 percent) of EVs are registered in the State of California. According to Goldman Sachs Research, EVs will make up about half of new car sales worldwide by 2035.

To help accelerate the EV charging infrastructure emerging in North America, IHG is supporting hotel owners with an EV charging guide with best practices to encourage installation of EV chargers across its portfolio of more than 4,100 open hotels in the U.S. and Canada. To help travelers plan, IHG has added an EV-charger search filter on its IHG One Rewards mobile app alongside a wide set of mapping features.

It will be interesting to see what brands announce similar agreements with EV charging suppliers in the coming months.

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