Home Cleaning & Maintenance Betco Launches New Probiotic Cleaning Program & Products

Betco Launches New Probiotic Cleaning Program & Products


BOWLING GREEN, OHIO—Specialty chemical and equipment manufacturer Betco Corp. announced a partnership with a top manufacturer of biological technologies and fully owned subsidiary EnviroZyme to launch EnviroZyme Probiotic Solutions. This new probiotic cleaning program replaces harsh, traditional cleaning chemicals with natural, non-toxic, and biodegradable formulas that are better for people and the planet. Betco’s current BioActive Solutions program will transition into EnviroZyme Probiotic Solutions.

Betco is the only chemical manufacturer in the world to ferment their own beneficial bacteria to produce targeted probiotic cleaning solutions in liquid, solid, and powder forms. From a state-of-the-art facility on Betco’s campus, teams of biologists and chemists control every process from seed to finished product, allowing them to specialize in market-driven solutions for superior performance.

“Using bacterial strains grown in EnviroZyme’s advanced fermentation plant, this new program incorporates different strains for targeted applications,” Barry Rosenthal, Senior Product Manager, said. “EnviroZyme Probiotic Solutions use renewable resources, paving the way for the future of cleaning.”

As a cleaning technology, probiotics are a type of bacteria that remove all organic soils and tackle odors through consumption until there is no more waste in food service, industrial, restroom, and other environments. Betco can carefully select strains based on their efficacy against specific soils from their full technical lab with best-in-class equipment. Their formulas include proprietary nutrient packages to boost probiotic growth. As proven in testing, probiotics grown by Betco work for 21 days after initial application and continue to work until there are no organic soils left, resulting in labor savings, downstream benefits, and a long-lasting clean.

Many Products to Choose From

Long Betco’s flagship product in the category, Push continues to be a staple multi-purpose microbial cleaner and is now available in Classic Mint, Lemon & Sage, and Mango fragrances. There are also five existing products for floors, garbage disposals, and degreasing, and four brand new products for urinals, dumpsters, grease traps, and drains.

In conjunction, Betco is also introducing a distributor Buy-In and Spiff Incentive Program for EnviroZyme Probiotic Solutions products. Among other perks, distributors receive special pricing based on the buy-in purchase amount, and distributor sales reps earn money for all products sold. Additionally, distributors will work closely with Betco representatives to become Certified Probiotics Experts through tiered training opportunities.

“As the commercial cleaning industry trends towards green cleaning, conventional products formulated with harsh chemicals are no longer the only answer for the removal of tough fat, oil, grease, and petroleum soils,” Barrett Betz, Vice President of Marketing, said. “EnviroZyme Probiotic Solutions are proven to solve the biggest challenges posed by the cleaning industry in the most sustainable way possible, thanks to probiotics.”