PALMA DE MALLORCA, SPAIN—Belvera Partners—a PR consultancy for the B2B travel space—has published the Belvera B2B Sustainability Report 2021: sustainability reporting in B2B travel’s top 350 companies globally.
The report analyzes the current state of sustainability reporting in the B2B travel space by reviewing the websites of the top 350 organizations to establish how many have published a report, clear policies or other information related to the topic.
Organizations selected for review are based on the Belvera B2B Travel Map, which is a metro-style rendition of the B2B travel ecosystem published earlier this year.
The highlights of the study reveal that overall the sector still has a very long way to go:
- Only 17 percent have a sustainability report (even using the broadest possible definition).
- Only a slightly higher number, 24 percent, have some kind of “policies” publicly available.
- Merely 3 percent feature sustainability as a clear tab at the top of their home page.
- In fact, 57 percent don’t mention sustainability (or similar terms) in any meaningful way on their sites, even once.
- Based on how many publish a report, aviation is the highest performing sector and consortia and car rental the lowest.
Those That Do Not Publish Can Suffer from It
Roman Townsend, Managing Director of Belvera Partners comments: “If a company can’t demonstrate its sustainability credentials, then stakeholders will quite reasonably assume the worst. Our data shows then that the worst is what people must be assuming for the 83 percent of organizations in our sector that still don’t produce something that can be vaguely called a sustainability ‘report’. Whilst the moral obligation is hopefully clear, the failure to act is also hurting these businesses economically: banks are less likely to lend, B2B partners are screening out such suppliers, and employees are beginning to vote with their feet too.”
Aggregated results are published on the basis of 12 different sub-sectors within B2B travel—including accommodation distribution and sales, travel technology, aviation services, DMCs, lobby groups, conferences and more—but they do not include the performance of individual organizations.
In addition to data on reporting performance, the full report also includes three case studies (Amadeus, ABTA and Hotelbeds), four subject matter expert interviews, and a list of a top ten recommendations for what B2B travel companies just beginning on their sustainability journey should do.
To download the free report click here: https://belverapartners.com/sustainability-report/.