TROY, N.Y.—Audubon International, an environmentally focused nonprofit organization that offers members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play has retained Dan Shepherd Public Relations (DSPR) to provide publicity and media relations services.
The certifications are designed by Audubon International to increase environmental awareness, encourage sustainable environmental efforts, and educate both its members and their communities. DSPR will develop and execute a North American promotional program highlighting the urgent and proactive solutions Audubon International provides golf courses and country clubs, as well as hospitality and real estate properties and markets.
DSPR will position the organization’s certifications—Audubon Cooperative Sanctuary Program (ACSP), Green Lodging, Green Hospitality, Signature Sanctuary, and Sustainable Communities—for consistent, positive editorial coverage with calls to action in B2B and B2C media.
“Audubon International is driven by environmental science and our expertise and urgency to help protect our natural world,” said Christine Kane, CEO. “We are committed to educating, assisting, and guiding people with solutions to safeguard effectively and efficiently the areas where we live, work and play. We retained Dan Shepherd Public Relations to help us grow our programs and membership—it’s crucial to do so immediately to help protect our fragile ecology.”
