Home Green Design Red Deer Designs a New Hotel Brand with a Uniquely Mancunian Soul

Red Deer Designs a New Hotel Brand with a Uniquely Mancunian Soul

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MANCHESTER, ENGLAND—International architecture and interiors practice Red Deer have designed The Alan Hotel in Manchester focused on experimentation, realness, and constant improvement while rejecting the pretentious and cradling the imaginative.

The Alan was borne from a vision of wanting to do things differently—something experimental, fresh and with an emphasis on partnerships between artists, chefs, designers, and forward-thinkers. Situated opposite the Manchester Art Gallery, in the heart of the city, next to the vibrancy of Chinatown and the bustle of the central shopping district, The Alan is a unique six-story building with a pop-up mixed-use space, ground floor restaurant/cafe/bar, and 137 bedrooms.

“The Alan started life with an open forum between all the key stakeholders of the project including branding, interiors and the client,” says Red Deer lead designer Ciarán O’Brien. “We were interested in finding value where it was lost, being playful with form and providing an offering that was unexpected and new in the Manchester scene.”

Formerly a Cotton Warehouse

By exposing the building’s modest beginnings—the historic brickwork, the pitted stonework, and honest craftsmen marks—they have been able to pay homage to the building’s rich heritage and bring the interior back to life. The original plasterboard and lowered ceilings, which had made the whole building disproportional, were removed, revealing the true tall dimensions of the rooms, and unlocking the potential for stunning sculptural additions in both communal areas and guestrooms. Red Deer worked with makers and craftsmen Robin Grasby, Mika Kaski and Int. Marble to transform the former cotton warehouse.

“The guest suite vanity units are a feat of engineering in their marriage of the impossible joints of a shower and bedroom,” says O’Brien. “They fulfil so many functions, from wardrobe to sink, mirror to partition, all whilst being a sculptural art piece in their own right, helping to anchor the room against its vast size.”

The ‘living’ functions of the guestrooms were accentuated through the use of a long terrazzo shelf, made by Robin Grasby, and light fittings crafted around waste materials with a kinetic playfulness, made by Mika Kaski. “We worked with Mika Kaski on light fittings for the ground floor public areas and the swivel and alabaster lights for the bedrooms,” says O’Brien. “They are lively, balanced lights that respond to touch and the transfer of energy of the room’s inhabitants.”

Discarded Marble Pieces

As with all Red Deer projects, a sensitive approach was taken to reuse as much of the original materials as possible, repairing and refreshing existing parts of the building and engaging in disrupted waste streams. The ground floor terrazzo collage of fragmented and discarded marble pieces, crafted in collaboration with Int. Marble, is a perfect example of this circular design approach.

“I had always been acutely aware of how wasteful the construction industry is,” says O’Brien, “and decided to celebrate the inherent value still found in these marble pieces, despite typically being considered as offcuts or ‘defective’. When viewed individually they seem to be useless fragments but make sense in the space when they flow together as one. Subtly this refers to how we’re all made up of a collage of our personal stories—some good, some bad but all have a part in who we are.”

Red Deer is renowned for creating spaces and objects with feeling. Their concept for The Alan was driven by purpose rather than style, to ensure the space connected and resonated with people on an emotive level and, in turn, created a lasting feeling. As a practice they feel a connection to travel, and nature is fundamental to a fresh and authentic perspective for all of their projects. Red Deer understands that projects of the nature and scale of hotels require an international framework, agility and a global team effort. This is evident in their design of The Alan.

Additional Quotes from Lead Designer, Ciarán O’Brien:

  • “We are the first designers to operate in an era where we have a whole new generation of materials to play with made from recycled content. Sustainability should no longer be a skin-deep greenwashing, but integral to the principles of the project. At The Alan we haven’t been perfect, but we have taken many steps forward in that direction to the sensitive reuse of materials, the repair and refreshment of existing areas in the building and engaging with disrupted waste streams as noted above as a founding idea of the design.”
  • “I advocate for disrupting waste streams in materials and energy on every project I work on. Consumers are becoming increasingly selective in aligning themselves with brands that have the same values, and I want Red Deer to be at the architectural forefront of showcasing how interiors can reassign ‘value’ and be transformed into beautiful spaces without a huge cost to the earth.”
  • “Red Deer wants to challenge conventions. The hotel industry is saturated with ‘brand guidelines’—many of which are over the top or antiquated. True luxury to our generation is space and quiet and considered pieces that inspire or make someone smile. We believe the hotel brand book needs to be rewritten to incorporate courage to do things differently, in a world where we’ve all seen everything before.”
  • “Art always inspires me in every project I take on—I seek to make usable art pieces that are interacted with and help people rethink their relationship with the spaces around them.”

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