AUBURN, N.H.—Aquawing Ozone Injection Systems (AWOIS) LLC, Auburn, N.H., unveiled its new logo and branding scheme during “Clean 2013” in New Orleans. The new logo and brand better represent what makes Aquawing Ozone Laundry Systems unique in the marketplace.
“The original logo was designed in the 1990s,” said vice president Brett Daniels. “It doesn’t accurately reflect the support and service we provide, or our level of product development and testing.”
The new logo highlights a trio of water droplets and the brand—Aquawing Ozone Laundry Systems. The three droplets are arranged in the same triatomic manner as an ozone molecule, according to Daniels. Ozone, which consists of three bonded oxygen atoms, is a gas that when used properly and under specific criteria, cleans and disinfects laundry. But, not all ozone systems are created equal, said Daniels. When used correctly, ozone attaches to and breaks down organic materials like soils, bacteria, molds and greases. “Once broken down, these materials are easily removed from fabric by detergent in the wash cycle,” he said.
Years of Research Behind Technology
“Aquawing has spent years researching, developing and patenting Aquawing Ozone Laundry Systems in order to offer the most effective and reliable product possible,” said Daniels. “Our systems are clinically tested for proven results. Aquawing Ozone Laundry Systems cut water usage by 20 to 50 percent; ensure disinfection with a microbial kill rate of 99.999 percent; reduce or eliminate hot water; lower natural gas usage; and produce less wastewater and sewage. Moreover, any wastewater is non-toxic and environmentally friendly.
“Our investment in a quality product, along with customer commitment, is what sets us apart,” added Daniels. “We are a family owned business and we stand by what we do.”
While the logo has changed to better depict the product’s purpose, the company’s foundation has not altered since its inception. The “wing” of the Aquawing brand best represents its focus on support and service. The “wing” symbolizes the company’s commitment to “lifting and supporting” the customer, according to Daniels. “That’s something that will never change.”
Daniels, who runs the company alongside his father, Ralph, maintains they want people to know what makes them different—that they are a family business, their products are environmentally friendly, and their foundation is cemented on service and support.
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