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ScentAir Inks Deal with Omni Hotels
CHARLOTTE, N.C.—ScentAir, a leading provider of scent branding solutions for retailers and brand marketers, has signed a nationwide agreement with Omni Hotels to incorporate ScentAir’s scent machines and a signature fragrance into each of the luxury hotel brand’s properties. ScentAir, with distribution partner Muzak LLC, signed the agreement. Muzak, a music and audio messaging provider, is distributing ScentAir’s scents and scent machines in conjunction with its music service as a way to complete the sensory branding experience for its clients. Omni Hotels has been crafting its own experience for customers for years. The company chose a fragrance...