Home Energy Management AHLA’s Launch of Responsible Stay Reflects Industry’s Big Push Toward Environmental Impact...

AHLA’s Launch of Responsible Stay Reflects Industry’s Big Push Toward Environmental Impact Reduction

324
0
SHARE
Glenn Hasek

Reducing our industry’s environmental impact takes teamwork and making best practices easily available so that those who are not as far along the green path can copy and improve upon what has been done. That is the message behind the announcement this past week by AHLA to launch Responsible Stay, an industry-wide commitment to make meetings, events, and guest experiences in America’s hotels more environmentally and socially responsible. (See article on Green Lodging News.)

The Responsible Stay website details the program’s principles and areas of focus, provides examples of what more than 20 companies are doing, features company success snapshots, and provides access to resources one can download—posters and table tents, for example. I learned a lot from the site and will use it down the road as I generate content for Green Lodging News. Be sure to check out the Responsible Stay site.

In a nutshell, Responsible Stay is focused on prioritizing hotels’ environmental sustainability efforts in four key areas:

  • Energy efficiency: optimizing energy efficiency through operational improvements and adoption of clean energy technologies;
  • Waste reduction: investing in waste reduction programs and new, innovative alternatives to reduce, reuse and recycle waste across properties;
  • Water conservation: ensuring the reduction of water usage by implementing water-efficient practices in core areas like laundry, food and beverage, and landscaping; and
  • Responsible sourcing practices: sourcing responsibly and prioritizing sustainability in supply chains to prevent harmful environmental and social impacts.

“The hotel industry has shown a longstanding commitment to sustainability, and many of our member companies have been on the leading edge of these efforts. We’re thrilled that the industry is committed to this critical issue that will shape how we travel for years to come,” said Chip Rogers, President, and CEO of AHLA. “The launch of Responsible Stay is the next step of our industry’s sustainability journey, and we are uniting as an industry to provide a responsible stay for our employees, guests, communities and our planet.”

As our industry’s leading hotel association, it is critical for AHLA to take a leadership role when it comes to corporate social responsibility. Responsible Stay builds on the following efforts already undertaken by AHLA:

  • AHLA’s Sustainability Committee, comprised of industry leaders, communicates, educates and advocates on behalf of the lodging industry to showcase environmental efforts and elevates environmental sustainability and resilience;
  • AHLA’s new partnership with the Sustainable Hospitality Alliance works to amplify, collaborate on and support hospitality sustainability programs and solutions;
  • AHLA’s long-standing partnership with the World Wildlife Fund and the Hotel Kitchen program, which uses innovative strategies to engage staff, partners and guests in curbing food waste from hotel kitchens;
  • AHLA’s ongoing partnership with the Department of Energy Better Buildings Initiative highlights energy efficiency and drives leadership in energy innovation in the hospitality sector by accelerating investment and sharing successful best practices; and
  • AHLA’s newly formed research initiative with GreenView helps quantify and benchmark sustainability practices across the hotel industry in the United States, which will allow for better insights, best-practice development and sustainability progress tracking over time.

Kudos to AHLA and all Responsible Stay’s supporters for contributing to this new program and website. In the article posted on my site you can read many comments from our industry’s leading executives about the launch of Responsible Stay. In those comments you will learn some interesting facts. For example, did you know more than 200 of Highgate Hotels’ properties are powered by 100 percent renewable energy? Or, that Host Hotels & Resorts is aiming to be a net positive company by 2050?

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 19,365 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each week, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for the Remainder of 2022, or 2023?

Green Lodging News is accepting reservations for advertising spots for the final quarter of 2022 and into 2023. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2022 or 2023 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 19,365. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,730 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has more than 1,300 Facebook followers.

As always, I can be reached at greenlodgingnews@gmail.com.

LEAVE A REPLY