KEHL, GERMANY—For the past four decades, signature creations from Amouage, the acclaimed high perfumery House born in the Sultanate of Oman, have captivated fragrance connoisseurs in all corners of the world. For the first time in its history, Amouage fully breathes its artistic prowess into a hotel amenities collection following a hallmark partnership with ADA Cosmetics. The line, which currently debuted at the leading international trade show EquipHotel in Paris, is scented with Reflection, one of Amouage’s most iconic scents.
With its vibrant aromatic opening, its floral heart and charismatic woody and leathery base, Reflection embodies the avant-garde spirit of Amouage as well as its unwavering commitment to furthering and ennobling the art of perfumery.
The amenities collection is entirely vegan, GMO-free, cruelty-free and contains one of Amouage’s signature ingredients, the rarest and most precious quality of Hojari Frankincense harvested in the desert plateaus of Oman.
Considered a gift from God, Hojari Frankincense has been praised since the early antiquity for its mystifying aroma as well as its therapeutic benefits and its natural anti-inflammatory properties, used to nourish the skin and restore the epidermis.
Recyclable Dispensers, Bottles, & Tubes
Formulated to bewitch savvy travellers from around the world, this timeless and sophisticated new Reflection line is presented in an exclusive, fluted design inspired by the Seal of Amouage featured on every bottle. This aesthetic and carefully curated cosmetic collection provides guests with every amenity they need throughout their stay including a luxurious bath and shower gel, shampoo, conditioner, hand and body lotion, and hand wash. All the products are offered in eco-friendly, recyclable dispensers, bottles, and tubes with a soft-textured, matte finish.
A boxed soap, whose shape also echoes that of the Seal, and a selection of complementary Amouage dry amenities and turndowns are also part of the line. They include products such as a shaving kit, a manicure set, and a pillow spray in a harmonized packaging with a particular focus on biodegradable, natural materials including bamboo and paper.
An Extraordinary Experience
“We are delighted to partner with such a unique fragrance House as Amouage,” says ADA Group CMO Gerd von Podewils. “The resulting collection has exceeded even our highest expectations and will bring the perfect touch of luxury to hotel bathrooms around the globe.”
“Only the most elite offering of today’s hotel amenities could show just how mindful we are with every little detail of Amouage’s universe,” says Renaud Salmon, Chief Experience Officer at Amouage. “In ADA Cosmetics we have found the ideal partner to set a new benchmark for the hotel experience: a custom-made, personalized adventure that will appeal to the most discerning travellers.”
