CHICAGO—Hyatt Hotels Corporation announced the formation of the Wellbeing Collective Advisory Board, a team of industry-leading experts dedicated to enhancing Hyatt’s holistic wellbeing offerings, with an initial focus on innovating around how people gather for meetings and events. The Wellbeing Collective Advisory Board will play a crucial role in ensuring that Hyatt guests and customers have access to distinctive experiences that meet their evolving needs and support their holistic wellbeing. Further, as part of the Advisory Board’s initiatives, the group will also seek to elevate Hyatt’s Wellbeing Collective, an expanding collection of properties offering distinctive wellbeing experiences for groups and...

LEBANON, N.H.—FreshAir Sensor, a leading innovator in indoor air quality (IAQ) monitoring, announced it is partnering with the Curator Hotel & Resort Collection to elevate guest experiences and open new revenue paths for Curator properties by enhancing IAQ through molecular air quality monitoring technology. The new partnership enables Curator member properties to ensure higher standards of air quality for guestroom environments and allows them to drive new revenue streams with the new FreshAir Certified solution. Under the partnership, Curator member hotels across the portfolio will have access to preferred terms and choose to implement FreshAir Sensor’s proprietary indoor air quality solutions to...

INTERNATIONAL REPORT—The global wellness tourism sector has emerged as a pivotal force in reshaping the hospitality industry. By merging traditional tourism with health-centered activities, this sector addresses the growing demand for experiences that enhance well-being. Industry professionals must understand current trends and adopt forward-looking strategies to stay ahead of the competition. What is Wellness Tourism? Wellness tourism is all about traveling with the goal of improving or maintaining personal well-being, according to the Global Wellness Institute. In a world where travel often comes with stress and unhealthy habits, wellness tourism offers a way to counter those downsides, transforming trips into opportunities to support and enhance...

INTERNATIONAL REPORT—The global wellness tourism sector has emerged as a transformative force, reshaping the hospitality industry and addressing the growing demand for experiences that enhance well-being. As traditional tourism merges with health-centered activities, industry professionals must adapt to current trends and adopt innovative strategies to stay ahead in this evolving marketplace. Wellness tourism is centered on traveling to improve or maintain personal well-being. In a time when travel often comes with stress and unhealthy habits, wellness tourism offers a counteracting solution, transforming trips into opportunities to support and enhance overall health. This burgeoning sector of the wellness industry is projected to...

MIAMI—The Global Wellness Summit (GWS) released its annual Future of Wellness report, the longest-running, most detailed (130-page) forecast of what will make waves in health and wellness in the year ahead. In last year’s report, it was noted that the wellness market was fast becoming a place of contradictory mindsets. A dramatically more high-tech, medical, hyper-optimizing and expensive market was emerging (“hardcare”). At the same time, there is a sharpening desire for much simpler, low-tech, less relentlessly self-optimizing and affordable wellness, where social and emotional wellbeing matter most (“softcare”). The Analog Wellness trend illustrates the demand for slower, low-tech lives. With the online world’s manipulations, disinformation campaigns,...

CHICAGO—Hyatt Hotels Corp. and RLH Properties announced the planned transformation and rebranding of Andaz Mayakoba Resort Riviera Maya to Alila Mayakoba, which will mark the Alila brand’s entry into Latin America and the Caribbean. Andaz Mayakoba Resort Riviera Maya is expected to suspend operations on March 2, 2025, and debut as Alila Mayakoba later this year. Alila is a luxury brand that has received substantial recognition for its place at the forefront of transformational travel. Hotels and resorts in the global brand portfolio are known for their awe-inspiring experiences that allow guests to create a sense of connection to...

MYRTLE BEACH, S.C.—TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, recently released new research to provide companies in the hospitality and tourism sector with a deep-dive look at today’s evolving leisure travel landscape. Its 2025 Leisure Travel Study offers actionable insights for how these industries can better reach and engage with leisure travelers today. One dominant theme that emerged was that today’s leisure travelers are more inclined to pay for these types of experiences if companies prioritize affordability, flexibility and personalization. Earlier this month, the U.S Travel Association published a report that predicted that domestic leisure travel will increase...

PARIS—Accor announced the release of a new white paper. Making Waves: Rethinking Spa and Wellness Design for a Modern Era shares the priorities for well-being that Accor believes are most relevant now and how the global hospitality group is advancing innovative ways to deliver wellness through its portfolio of global hospitality brands. The thought-provoking report leverages the insights, predictions and analysis garnered from a symposium held by Accor’s Global Well-being, Strategy, Design, and Development team, and features perspectives from Accor specialists and renowned industry experts around the world. Based on this collaborative forum, Making Waves, the white paper, explores the future of the wellness...

MCLEAN, VA.—Hilton and mental health company Calm have announced a new partnership to meet consumers’ rising demand for wellness offerings. Starting in March 2025, Hilton will integrate Calm’s content into its proprietary Connected Room Experience technology. This will allow guests to access guided meditations, Sleep Stories, calming soundscapes, and mindfulness exercises from their in-room TV without a subscription. The collaboration is in response to the expanding global consumer wellness market, which now stands at $1.8 trillion annually. The U.S. market has seen a 10 percent year-on-year growth to $480 billion, as per the McKinsey Future of Wellness Report published in...

SEATTLE—1 Hotels, the nature-inspired luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, announced that reservations are now open for 1 Hotel Seattle, debuting in April 2025. Set in the buzzy South Lake Union neighborhood at the cross-section of Seattle’s emerging biotech and big-tech industries, 1 Hotel Seattle is a world-class urban retreat, blending sustainable luxury with the restorative beauty of the Pacific Northwest. “Seattle has always been a city that values sustainability, innovation, and connection to nature,” says Barry Sternlicht, founder of 1 Hotels and Chairman of SH Hotels & Resorts (soon to be Starwood Hotels). “With 1...