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The Purpose-Driven Traveler: New Report Reveals Shift in Asia Pacific Luxury Travel Trends
SINGAPORE—A new era of luxury travel is taking shape across Asia Pacific, defined by purpose, personalization, and profound lifestyle shifts. According to a new study from the Luxury Group by Marriott International, high-net-worth (HNW) travelers in the region are recalibrating how, where, and why they travel—prioritizing wellbeing, immersive experiences, emotional value, and intentional design over volume and extravagance.
The new report surveyed 1,750 of Asia Pacific’s most affluent travelers across Australia, Singapore, India, Indonesia, South Korea, Japan, and Thailand, revealing a luxury travel mindset marked by deeper cultural engagement, increased precision in itinerary planning, and rising expectations from brands and experiences.
“Luxury travelers are now more intentional than ever before,” says Oriol Montal, Regional Vice President, Luxury, Asia Pacific excluding China,...
Six Senses Signs Landmark Hotel in Bangkok’s Historic Silom District
BANGKOK—Six Senses has signed a hotel management agreement with Narai Hospitality Group to introduce Six Senses Bangkok as part of Hatai, a visionary mixed-use development on the site of the iconic Narai Hotel in the heart of Silom.
Narai Hotel first opened its doors in 1968, becoming a trailblazer in Thailand’s hospitality story as a grand gathering place that shaped Silom’s skyline and set the scene for its thriving business and social district. For over five decades, its dedication to exceptional service and unique offerings made it a beloved establishment for travelers, celebrities, and royalty. Now, in partnership with Narai Hospitality Group,...
Global Momentum Surges for LEED + WELL Certification Process
TOKYO, JAPAN—The International WELL Building Institute (IWBI), the global authority for advancing healthy buildings, organizations and communities, announced rapid uptake of the streamlined pathway for projects that pursue both LEED and WELL certification. In less than two years, total project space using the pathway has more than tripled—from 80 million to nearly 250 million square feet—while the number of projects has more than doubled, growing from 300 to over 750 across 47 countries. In addition, more than 100 projects, spanning 15 million square feet, have already achieved LEED and WELL certification using the pathway. The accelerated growth reflects a...
Hilton Anatole Welcomes Josh Franklin as Director of Wellness and Recreation
DALLAS—The Hilton Anatole recently announced the appointment of Josh Franklin as Director of Wellness and Recreation. A seasoned leader in luxury hospitality, Franklin’s background includes designing high-impact wellness programs and innovative recreation experiences.
In his new role, Franklin will oversee all wellness, recreation and fitness operations, including the renowned JadeWaters Resort Pool Complex and Verandah Athletic Club & Spa. He will also lead the development of innovative wellness initiatives, guest experiences and revenue-generating programs tailored to business and leisure travelers alike.
Franklin joins the Hilton Anatole following leadership roles at Reynolds Outfitters at The Ritz-Carlton Reynolds, Lake Oconee, and Hotel del...
How Food Well-Being Is Changing Hospitality: Six Key Trends Explained
NATIONAL REPORT—“A healthy mind in a healthy body”, “food as medicine”, “you are what you eat”—these insights into food and well-being have been around for millennia, but today they are gaining more traction as consumer trends shift towards an increased demand for healthy, ethically-sourced food.
Post-pandemic attitudes coupled with easy access to nutritional information have contributed to this rise in health awareness and new expectations. Nowadays, food has become more than a source of sustenance or pleasure—there is a growing demand for practices (from recipes to food production) that support personal and planetary well-being.
The hospitality industry is set to play...
1 Hotel Melbourne is Now Open
MELBOURNE, AUSTRALIA—1 Hotels, the mission-driven luxury lifestyle brand founded by hospitality visionary Barry Sternlicht, announces the official opening of 1 Hotel Melbourne. This nature-inspired property marks the brand’s long-anticipated debut in Australia, redefining the future of luxury hospitality in the heart of one of the world’s most forward-thinking cities.
Developed in partnership with Melbourne-based Riverlee, the hotel is set along 220 meters of uninterrupted Yarra River frontage in the revitalized North Wharf precinct. The building is a celebration of Melbourne’s storied past and a blueprint for a more sustainable future, brought to life through biophilic design principles and a commitment to living in harmony with nature. The...
Embassy Suites by Hilton Dallas Galleria Collaborates with Pure Wellness
DALLAS—Embassy Suites by Hilton Dallas Galleria, a premier hotel located near the Galleria in Dallas, is excited to announce the expansion of its wellness services with the addition of select guestrooms and meeting spaces outfitted with advanced air purification technology. The improvements are part of the hotel’s ongoing commitment to supporting guests’ well-being, particularly business travelers and corporate groups seeking cleaner, more health-conscious environments.
In collaboration with Pure Wellness, a leading provider of turnkey antiviral, antimicrobial, and hypoallergenic solutions, Embassy Suites by Hilton Dallas Galleria now offers 10 guestrooms and recently renovated meeting spaces, including a ballroom and two board rooms...
Reservations Now Being Accepted for Starwood Hotels’ 1 Hotel Copenhagen
COPENHAGEN, DENMARK—1 Hotels, the mission-driven luxury lifestyle brand founded by hospitality visionary Barry Sternlicht, announced that reservations are now open for 1 Hotel Copenhagen, a nature sanctuary set to open in August in the heart of Denmark’s capital. The property is a reimagining of the Skt. Petri, an iconic hotel in the historic Latin Quarter. 1 Hotels is transforming the space into a 282-room retreat that combines the brand’s trademark biophilic design with Scandinavian craftsmanship, integrating organic textures, reclaimed materials, and native greenery to create an urban oasis.
A commitment to mindful living is reflected throughout the property, from energy-efficient operations aligned...
Revolutionizing Wellness in Hospitality: Scaling Well-Being Across Brands
NATIONAL REPORT—Wellness is no longer just a trend—it’s a movement reshaping industries and the hospitality sector is no exception. In an era where sustainable self-care and mental health take center stage, global hospitality leader Accor is at the forefront, revolutionizing what it means to truly care for guests. This is not about spa retreats; it’s a paradigm shift that integrates well-being into every element of the guest experience.
“We’ve always been about supporting the well-being of our guests—it’s historically what we do. Extending that in a modern context through nutrition, spas, movement, fitness, mindfulness, and sleep is a natural progression,”...
Knauf North America Earns Asthma & Allergy Friendly Certification
WASHINGTON, D.C.—The Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL) announced that Knauf Insulation, Inc. has expanded its portfolio of products that have earned the Asthma & Allergy Friendly Certification.
The newly Certified Knauf Performance+ insulation products include the Performance+ Earthwool 1000˚ Pipe Insulation, Pipe & Tank Insulation, and KwikFlex Pipe & Tank Insulation with Ecose. These additions build on Knauf’s previously Certified HVAC and residential insulation products, making the Performance+ portfolio an ideal solution for a wide range of building environments.
“Expanding our portfolio of Asthma & Allergy Friendly Certified products to include pipe and tank insulation reinforces our belief that every part...