FOOT HILL RANCH, CALIF.—Retail and hospitality bedding and bath source Venus Group is giving its customers a concise but close-up window into its environmentally conscious production practices with the debut of its new “Farm-2-Finish” online video. In three and a half minutes, Venus presents its manufacturing process—which it boasts is earth-friendly from when the fiber source is farmed to when the final product is completed. The company’s new marketing message is “Farm to Finish: Quality through sustainability.”
“The whole reason we wanted to create this video is because it goes hand in hand with our corporate branding,” said Devanshi Patel, director of marketing. “And for our customers who cannot physically go visit our factories [in India], this video gives them a visual experience of our F2F process. It tells a great story not just about our great vertical production capabilities, but shows what we are doing to be a responsible manufacturer.”
Venus’ new video is featured on the company’s www.venusgroup.com website. Under the global manufacturing tab on the home page, users can select the newly created “F2F farm to finish” page. Also included there is a downloadable F2F brochure, which features more information on farm to finish in print with color photographs, as well as a listing of Venus’ sustainable product offerings in bath towel ensembles.
“The main thing about the video is that we’ve been promoting it and it will really allow our customers to experience what ‘F2F’ really means,” Patel continued. “In the video we show how we work from the farm to the finished product. But we also emphasize our quality leadership achieved through ecological and social consciousness.”
