DENVER—Vail Resorts announced that the company will offset 100 percent of its energy use by purchasing nearly 152,000 megawatt-hours of wind energy for its five mountain resorts, its lodging properties including RockResorts and Grand Teton Lodge Company, all of its 125 retail locations (operated through Specialty Sports Venture) and its new corporate headquarters in Broomfield, Colo. By purchasing renewable energy credits equal to the company’s entire electricity use, Vail Resorts becomes the second largest purchaser of wind power of all corporations in the United States.
Vail Resorts announced this initiative as part of its ongoing environmental efforts. Vail Resorts’ commitment to clean and renewable wind power will avoid more than 211 million pounds of carbon dioxide pollution every year, which is equivalent to taking 18,000 cars off the road or planting more than 27,000 acres of trees, according to the Environmental Protection Agency.
“Our core mission is to provide extraordinary vacation experiences in spectacular mountain settings,” says Rob Katz, chief executive officer of Vail Resorts. “By embracing wind power as a clean and renewable source for 100 percent of our company’s electricity use, we want to reinforce our commitment to the natural environment in which we operate and be a leader within the travel industry.”
Vail Resorts is also asking its employees and guests to join in the company’s renewable energy efforts by launching a Ski Like the Wind promotion. Under this new promotion, Vail Resorts is offering a free one-day ski lift ticket, valid at any of its five mountain resorts, to anyone who purchases wind power for their family’s residence for one year with Renewable Choice Energy. The company also announced that each of its executives has personally signed up to purchase wind power for their homes.
Vail Resorts will work with Boulder, Colorado-based Renewable Choice Energy as their wind power provider. Renewable Choice Energy is a leading national provider building the market for clean and renewable sources of energy. Because it is physically impossible to deliver electricity straight from a wind farm to Vail Resorts, renewable energy credits make purchasing wind power possible. Wind energy credits ensure that the amount of electricity Vail Resorts uses is replaced onto the power grid with wind power. Wind farms sell renewable energy credits to better compete with fossil fuels, allowing consumers to choose clean sources of electricity. Vail Resorts’ purchase is significantly contributing to the growth of wind power across the United States.
“Renewable Choice Energy is proud to be working with an environmental leader like Vail Resorts to make this landmark wind power purchase possible,” says Quayle Hodek, Renewable Choice Energy’s c.e.o.
“Vail Resorts’ commitment is the second largest corporate purchase of wind power in the country,” says Matt Clouse, program director of EPA’s Green Power Partnership. “EPA applauds Vail Resorts for its environmental leadership with this green power purchase. We hope their commitment will encourage others in the travel and hospitality industry to also embrace clean, renewable sources of energy that further reduce the risks associated with climate change.”
Vail Resorts’ long-standing dedication to environmental stewardship includes initiatives in energy and water conservation, water quality management, waste reduction and recycling, air and visual quality, wildlife habitat management, and education and outreach.
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