RIPON, WIS.—UniMac, a leading manufacturer of heavy-duty industrial commercial laundry equipment, has just launched its new website. The site, www.unimac.com, was developed to provide new tools and resources for the company’s customers.
The new UniMac site is intuitive and easy to navigate. It makes it simple for a non-laundry expert to research and make determinations about products and services. The site features different areas for specialty sectors such as hotels, firehouses, long-term care and athletic facilities. Each section includes information about why laundry is important to that industry and how UniMac solves each industry’s specific laundry issues.
“This website is the hub for our brand marketing,” said Kim Shady, UniMac sales manager for North America. “It is a critical part of a cohesive brand strategy and will allow our customers to quickly key in to the solutions for their on-premises laundry needs.”
Equipment Organized by Benefit
The site organizes equipment by benefit, followed by features that support that benefit. There are numerous tools available for users, including downloadable product specification sheets and advertising literature.
The distributor locator reinforces UniMac’s partnership with its distributors. Unlike standard locator tools that simply identify the closest distributor based on zip code, this device showcases UniMac’s premium distribution network with distributor profile pages featuring personalized information, photography and immediate contact capabilities.
Architectural tools and BIM objects are also available on the site. UniMac was the first commercial laundry manufacturer to offer downloadable BIM versions of its machines to architects and engineers.
Go to UniMac.
