ESSEX, ENGLAND—Nokken, the design-led hospitality and wellness company, launches Super Sauna, its flagship wellness product: a hotel-grade structure combining a 10-person sauna, dual cold plunge and external showers, delivered fully assembled and operational within 24 hours.
Designed specifically for hospitality operators—from hotels, resorts and spas to luxury lodges, glamping sites and retreats—it brings the fast-growing “fire and ice” contrast-therapy ritual into a single structure that connects directly to an existing site’s infrastructure, with no lengthy development phase and no traditional foundations.
Built for up to 10 guests at a time, Super Sauna combines a panoramic sauna, dual stainless-steel cold plunges chilling to as low as 3°C and external showers into one commercially engineered wellness structure. It arrives on site as a single, fully built unit, craned onto pre-prepared foundation points, with services connected through an integrated base outlet. This modular approach cuts project timelines by an estimated 25 to 50 percent against traditional construction, allowing operators to add a premium wellness facility in days rather than months.
Built in Nokken’s architectural language from FSC-certified timber, Super Sauna is available in two editions: the Black Edition, designed to make a statement in forests, Nordic coastlines and modern estates; and the Baja Edition, a warmer palette suited to desert environments and sun-lit coastlines. The product is deliberately standardized: operators make one core specification decision, choosing between a two-tier or three-tier bench configuration. The remaining architecture, equipment, and fixed components are pre-specified as part of the complete system and designed to align with the new pan-European standard for commercial saunas introduced across the EU this year.
A Response to How Hospitality Demand is Shifting
The launch comes as wellness becomes one of the most significant revenue opportunities in hospitality. Global Wellness Institute research valued the global wellness economy at $6.8 trillion in 2024, projected to reach $9.8 trillion by 2029. At that scale, wellness is now a larger economy than global tourism, and its share of world GDP is forecast to rise from 6.1 percent in 2024 to 7.1 percent by 2029. Wellness-motivated travelers reliably spend more per trip, stay longer, and return more often.
Practices once reserved for elite athletes—contrast therapy, cold-water immersion, and structured recovery—have moved into the weekly routines of a growing cohort of guests who now arrive expecting these facilities as standard rather than as a luxury add-on. Increasingly, guests also expect to share the experience with group sauna sessions and communal bathing among the strongest drivers of the trend and of the repeat bookings that follow, which is why the Super Sauna is built for up to 10 guests at once rather than solo use.
The categories Super Sauna sits across are among the sector’s fastest-growing: spa revenues rose 14.6 percent year on year and thermal and mineral springs 11.1 percent, with the GWI naming social bathhouses and water-based destinations “a huge global trend”, and hundreds of springs-based destinations now in the global investment pipeline. For operators, that shift turns recovery into a commercial proposition. Wellness is a practice rather than a one-off purchase, which makes the guests it attracts among the most loyal and highest spending a property can hold.
Nokken’s Wellness Initiative, Space of Mind
“Wellness now shapes where people choose to stay,” says Nokken Co-founder James Van Tromp. “Nokken’s wellness initiative, Space of Mind, reflects the company’s growing expertise in wellbeing, and that same understanding now culminates in our flagship wellness product, Super Sauna.”
The challenge has been keeping pace with it. “Guests now expect recovery as part of the offer, not an extra,” says Co-founder Nathan Aylott. “But adding it has traditionally meant a capital project—planning, groundworks, months of construction and disruption—so operators either delay it or deliver something short of what guests want. The gap between how fast expectations are moving and how slowly conventional infrastructure gets built is exactly what Super Sauna closes: a complete, hotel-grade wellness facility that lands on site, connects, and can be earning within a day. We’ve designed it the way we design everything at Nokken: architecture first, but with the operator’s economics built in from the outset.”
