PALM BEACH COUNTY, FLA.—Sustainable Hospitality Solutions, a nationally recognized leader in hospitality sustainability and wellness strategy, today announced its rebrand to Whole Systems Hospitality, reflecting a bold evolution in how hotels, resorts, and destinations can strengthen guest experience, operational culture, and long-term value.
A Call to the Early Believers
Whole Systems Hospitality, led by Kathy Sue McGuire, Founder & CEO, is intentionally designed for hotels, management firms, owners, and destinations ready to lead—not because they must, but because they recognize the opportunity.
“We’re entering an era where guests want to ‘feel’ wellness, sustainability, and community impact—not just read about it in a brochure, or see a certification plaque on the wall,” said McGuire. “Whole Systems Hospitality helps hotels deliver that experience in a way that is authentic, integrated, and aligned with long-term business goals.”
A New Narrative for the Future of Hospitality
Whole Systems Hospitality applies whole-systems thinking to hotel environments—recognizing that guest experience, operations, wellness, design, environmental practices, food & beverage, community relationships, team culture, and governance are interconnected.
Instead of treating sustainability, wellness, and operations as siloed initiatives, WSH aligns them into a unified strategy that enhances:
- Guest satisfaction and loyalty;
- Employee engagement and retention;
- Operational performance and resilience;
- Brand reputation and investment value; and
- Community and environmental wellbeing.
Expanded Services Under the New Brand
Through this rebrand, WSH introduces a refined suite of offerings that meet hotels exactly where they are:
- Fractional Whole Systems Leadership—Future-ready guidance, strategy, and hands-on strategy and framework for owners, management companies, and portfolios.
- Whole Systems Hospitality™ Training & Team Development—Self-paced and customized training designed to align teams around guest-centered, regenerative practices.
- Certifications & Pathways—Clear, implementable guidance on ISO and GSTC-aligned pathways translated into systems hotels can operationalize with confidence.
- Whole Systems Hospitality Media Network—Featuring the Whole Systems Hospitality Podcast (formerly the Sustainable Hospitality Podcast), Specialty Series spotlighting Hospitality Management Firms, Regenerative F&B & Culinary, True Wellness, Responsible Suppliers, and Office Hours Q&A where your questions are answered. This includes a growing partnership with Green Lodging News, offering expanded reach and industry storytelling.
Founded by award-winning industry pioneer Kathy Sue McGuire, ISSP-SEA, WITT Certified Wellness Specialist, LEED Green Associate, Climate Reality Leader, Whole Systems Hospitality (WSH) represents a shift from traditional sustainability work toward a guest-centered, regenerative, “whole-systems thinking” approach that integrates guest experience, wellness, environmental stewardship, team culture, governance, and community impact into one cohesive operational ecosystem.
About Whole Systems Hospitality
Whole Systems Hospitality is a fractional leadership, training, and media firm dedicated to transforming the future of hospitality through a guest-centered, regenerative, whole-systems thinking approach led by industry pioneer Kathy Sue McGuire, that elevates brands, teams, and communities.
Whole Systems Hospitality Contact:
Kathy Sue McGuire, (561) 748-6750.
Founder & CEO, Whole Systems Hospitality
kathy@wholesystemshospitality.com
