LONDON—A pasta straw company, Stroodles, has launched to provide an environmentally friendly solution to the single-use plastic crisis and rise of greenwashing from the paper straw industry.
In comparison to soggy paper and plastic straws, Stroodles are an improvement as they provide greater durability, are flavourless, vegan, 100 percent biodegradable and are edible raw or cooked after use.
A core principle for Stroodles is their “drink-easy” ethos, meaning drinkers don’t have to change behaviour or compromise on drinking experience to do good for the environment.
Speaking about the inception of his pasta straws, Chief Stroodle and Founder, Maxim Gelmann, says: “While we’re a very logical and effortless solution to the plastic problem, Stroodles is not just a straw company. Our driving goal is to become a vehicle for change, and we hope that Stroodles can act as an enabler, subtly inspiring people to question how they consume everyday items. We hope these incremental changes will lead to a ripple effect and create a greater shift in behaviour, one Stroodle at a time.”
For the hospitality industry, Stroodles are available in bulk orders of 775 per pack.
Stroodles are available online at http://www.stroodles.co.uk and multiple resellers and at Amazon in UK, Germany, France, Italy, and Spain.