Home Green Design Starwood Unveils First Wholly-Owned aloft, element Development

Starwood Unveils First Wholly-Owned aloft, element Development

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WHITE PLAINS, N.Y.—Starwood Hotels & Resorts, Worldwide, Inc. announced the development of its first wholly-owned aloft and element hotel project in Lexington, Mass. The project—aloft and element Lexington—will breathe new life into the select service and extended stay markets in this vital and energetic suburban community. Both hotels are scheduled to open in late spring of 2008.

Just twelve miles outside of Boston, Lexington offers a charming combination of historical sites, farm stands and greenhouses, as well as convenient access to Boston’s thriving business community and leisure attractions. Sharing the same parcel of land, the two hotels will be located at 727 Marrett Road at Route 2A.

As a vision of W Hotels, aloft Lexington will offer urban-influenced design, accessible technology, style and a social atmosphere. Starwood’s aloft brand features guest lofts with loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss spa. Each guest loft will also be a combination high-tech office and entertainment center, featuring wireless Internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops—all linked to a large flat panel HDTV-ready television for optimal sound and viewing.

“Starwood’s aloft is excited to march into the home of the Minute Man with aloft Lexington,” says Ross Klein, president of Starwood’s Luxury Brands Group and aloft Hotels. “With aloft, travelers can finally visit Lexington in style and we are excited to bring a fun way to play and stay to Massachusetts.”

Designed in conjunction with world-renowned David Rockwell and The Rockwell Group, aloft stays true to the W brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless Internet access, play a game of pool or grab a drink with friends.

Starwood’s aloft Lexington is the 45th confirmed aloft development and will feature 136 guestrooms and approximately 600 square feet of meeting space.

A New Brand With a Green Touch

Inspired by Westin Hotels & Resorts, element Lexington will offer a new extended stay experience that combines smart design and eco-friendly touches. Modern amenities range from WiFi to an international pantry stocked with everything from Korean kimchi soup to dolmades, a Greek favorite.

The element brand’s unique smart design philosophy is evident from the moment guests arrive. After passing through a signature portal that provides a literal bridge to the element interior haven, guests will be greeted with streams of natural light from a multi-storied window wall. The vitality of the lobby will be matched by the energy of the hotel’s outdoor fire pit and barbecue, where a regular nightly gathering will give guests an opportunity to interact, while sipping a glass of wine or draft microbrew beer.

“This hotel’s intelligent design creates an ideal setting for relaxing, working or socializing while away from home for longer periods of time,” says Nicholas Lakas, director, element Hotels. “We want to provide an environment for our guests that will enable them to thrive and enjoy everything that Lexington has to offer.”

The smart design and clever use of space in the hotel’s guest rooms will be aimed at encouraging guest productivity while facilitating relaxation. Starwood’s element Lexington’s open, modular flow will blend together each part of the guestroom to create a residential feel. Guests will be able to customize their rooms to match their habits through multi-purpose, modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets.

In addition, each room offers a complete kitchen that features modern, Energy Star-rated appliances and all the tools and utensils to prepare a gourmet meal. Guests will also rest soundly in the renowned Westin Heavenly Bed, and recharge each morning in sleek, contemporary bathrooms with oversized spa showers.

Starwood’s element Lexington will offer 123 guestrooms and approximately 800 square feet of meeting space.

Go to Starwood.

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