SAN LUIS OBISPO, CALIF.—Visit San Luis Obispo is partnering with Kind Traveler’s Every Stay Gives Back program to offer new inspiration for eco-friendly travel on California’s Central Coast. Affectionately referred to as SLO, San Luis Obispo’s Keys for Trees program means every guest staying overnight in any of its 42 hotels will contribute to the planting of new trees in the city, bettering the place with each visit. SLO’s partnership with Kind Traveler provides live impact reports and communication tools, making it fun and easy for visitors to see how their travel creates a positive impact and other ways...

In 2008 I first wrote about energy surcharges at hotels. At that time, the Jamaica Hotel & Tourist Association (JHTA) announced that it would support energy surcharges of up to $10 per night at its member hotels. The idea did not go over well at that time and today the whole notion of additional “hidden” fees does not sit well with any traveler. That is why I was surprised to learn that the Holiday Inn Express & Suites Naples Downtown – 5th Ave (Fla.) is currently charging a 5 percent Green Hotel Initiatives Eco Fee. The Gate With Brian...

DENVER—Populus, the country’s first carbon positive hotel, set to open in Denver in summer of 2024, is now accepting reservations for September 2024 onwards. Managed by Aparium Hotel Group, a pioneer in the lifestyle hotel industry, and developed by Urban Villages, a leading real estate developer and environmental steward, Populus will feature 265 guestrooms, a ground floor signature restaurant, lounge and coffee bar, flexible event spaces, a rooftop restaurant and bar offering unobstructed views of the mountains, city skyline, and Civic Center Park. Committed to offsetting both its embodied and operational carbon footprints through Colorado based reforesting efforts, Populus invites guests...

CHICAGO—One in every four individuals in the U.S. has a sensory need or an invisible disability according to KultureCity, including those with autism spectrum disorder, dyslexia, and attention-deficit disorder. With more than 90 percent of neurodivergent individuals and caregivers of neurodivergent individuals in the U.S. planning to travel at least one night this year, a new survey led by Hyatt finds hotels can make their travel journeys, from pre-arrival to check-out, more seamless and inclusive. The survey was done in collaboration with KultureCity, a leading nonprofit on sensory accessibility and acceptance for those with invisible disabilities, and external consultants Professors Dr. Recep “Richie”...

RIO GRANDE, PUERTO RICO—Wyndham Grand Rio Mar, Wyndham Palmas, the Friends of El Yunque Foundation, and the United States Forest Service announced the signing of an industry-leading donation agreement that will provide a simple way for tourists to directly support El Yunque National Rainforest in the promotion of its educational programs, conservation, and recreation. Under this agreement, guests of Wyndham Grand Rio Mar Rainforest, Beach and Golf Resort and Wyndham Palmas Beach and Golf Resort will have the opportunity to voluntarily donate $1 to the Friends of El Yunque Foundation when they book their stay. Friends of El Yunque is a nonprofit organization in...

AMSTERDAM, THE NETHERLANDS—Booking.com has released new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a continued sense of desire and awareness, with 83 percent of travelers confirming that sustainable travel is important to them, new insights show a sense of weariness could be emerging globally, fueled by the ongoing challenges that travelers experience to make more sustainable travel choices. The recent study shows that almost half (45 percent) feel traveling more sustainably is important, but not a primary consideration...

DUBLIN, IRELAND—The “U.S. Sustainable Travel Market - Focused Insights 2024-2029” report has been added to ResearchAndMarkets.com’s offering. The U.S. sustainable travel market was valued at $66.22 billion in 2023 and is expected to reach a value of $116.46 billion in 2029, growing at a CAGR of 9.87 percent from 2023-2029. The U.S. sustainable travel or tourism market has seen remarkable growth and transformation in recent years, reflecting an increasing awareness and concern for environmental and social issues. Sustainable travel encompasses a range of aspects, including eco-friendly accommodations, responsible tourism practices, and eco-conscious transportation options. Additionally, travelers can opt for eco-friendly lodgings like ecolodges, treehouses, and sustainable resorts that aim to...

AMSTERDAM—Reaffirming Booking.com’s commitment to showcase more sustainable travel options to all of its customers, and to help support accommodation partners on actions they can take to operate more sustainably, the leading digital travel platform has announced some updates to how it will display more sustainable choices to travelers around the world, focusing on third-party certifications. Booking.com will now introduce a label to acknowledge when a property has achieved a third-party sustainability certification coupled with the ability to filter searches accordingly. To date, over 16,500 properties have a third-party sustainability certification displayed on the platform. Moving forward, the Travel Sustainable name,...

Bigger than the Taylor Swift effect on our industry? Cosmically speaking, for sure. The upcoming total solar eclipse is definitely stirring up a lot of reservation activity across the U.S. Who knew that a show put on by our own solar system could have such an impact? For those of you who have been in “the dark” about the eclipse, the moon will pass between the Earth and the sun on April 8. In the U.S. the path of totality, where the moon will “cover” the sun in its entirety, will begin in Texas at 1:27 p.m. CDT and end...

NATIONAL REPORT—It used to be the case that organizations were only responsible to their owners and shareholders. The primary goal was to make a profit, and if the business met that objective, it was deemed a success. Now all that has changed: Consumer insight is now a crucial driving force in corporate decision-making. Today, consumers increasingly seek to support organizations that align with their own moral and ethical views. That is particularly true of younger consumers, with Millennials and Gen Z leading the charge. According to one study, 91 percent of Millennials would switch brands to one associated with a cause...