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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Wellness Tourism Global Market Report Released

DUBLIN, IRELAND—The “Wellness Tourism Global Market Opportunities and Strategies to 2032” report has been added to ResearchAndMarkets.com’s offering. The wellness tourism market reached a value of nearly $731.36 billion in 2022, having grown at a compound annual growth rate (CAGR) of 3.6 percent since 2017. The market is expected to grow from $731.36 billion in 2022 to $1,178.93 billion in 2027 at a rate of 10.0 percent. The market is then expected to grow at a CAGR of 9.7 percent from 2027 and reach $1,876.43 billion in 2032. Growth in the historic period resulted from increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and...

New Study Outlines Corporate Best Practices for Managing Business Travel’s Climate Impact

ALEXANDRIA, VA.—As companies strive to reduce their carbon footprint, they are implementing various strategies to decarbonize their employee travel. But which practices are effective in driving change and ultimately empowering organizations to continue leveraging business travel while reducing their climate impact? A new benchmarking study, “Managing Emissions From Business Travel Programs: Overview of Corporate Best Practices,” sheds light on the approaches that leading companies are using to decarbonize their travel programs. This first-of-its-kind report from the GBTA Foundation provides a valuable snapshot from purpose-driven companies who are addressing and mitigating their business travel emissions. The study examines which measures are most effective...

Booking.com Delves into Dilemma Dividing Sustainable Travel

NEW YORK—Booking.com has released new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful about making more sustainable travel choices. At a time of general global uncertainty, traveling more sustainably continues to be front of mind for U.S. travelers, with two thirds (67 percent) believing people need to act now and make more sustainable choices to save the planet for future generations. The news continues to be a key influence driver for 44 percent, who say...

The Vacationer Releases Results of Its Sustainable Travel Survey 2023

NATIONAL REPORT—The Vacationer has posted its Sustainable Travel Survey 2023. Click here to see it. The survey was conducted before Earth Day 2023 to find out how Americans feel about sustainable travel, how many are willing to spend more money to travel sustainably, how many plan on making more eco-friendly decisions when planning travel, and what the most important factor is when booking travel. Unfortunately, the results show sentiment is down this year compared to last year. The anonymous survey included 1,017 American adults over the age of 18 and was conducted online using SurveyMonkey’s interface/audience from March 1, 2023, to...

1 Hotels Celebrates Earth Month

MIAMI—1 Hotels, the luxury lifestyle hotel brand that cultivates the best of sustainable design and architecture, together with extraordinary comfort and an unrivaled level of service, will celebrate Earth Month with a series of brand and property offerings that honor the beauty of the natural world, promote environmental unity and encourage individuals to take small steps towards sustainability. For the month of April, all eight carbon-neutral properties in North America will launch activities and initiatives that promote a more collective effort towards protecting our planet. As a mission driven brand, 1 Hotels aims to serve as a platform for change....

Proposed Law in Europe Addresses Greenwashing

CHANNEL ISLANDS HARBOR, CALIF.—While it has received minimal attention in the United States, a new law proposed by the European Union (EU) will require manufacturers and other organizations to prove their product’s green claims. The goal is to eliminate greenwashing, which studies find is more prevalent in Europe—and many other places worldwide—than we may realize. For instance, in January 2021, the European Commission, a politically independent arm of the EU, published the results of a study involving 344 claims on European company websites. According to the researchers, forty-two percent of those green claims were “exaggerated, false, or misleading.” The Commission went on to...

Travel Industry Unites to Help Travelers Choose Sustainable Options

WASHINGTON, D.C.—The U.S. Travel Association launched a first-of-its-kind initiative, JourneyToClean.com, to share the collective story of the U.S. travel industry’s bold vision for achieving greater sustainability. The initiative consists of more than 100 examples of sustainable travel practices from a diverse cross-section of more than 50 travel businesses. “The travel industry embraces sustainability initiatives and business practices because it is good for the planet and it’s good for business,” said U.S. Travel Association President and CEO Geoff Freeman. “Travelers and businesses alike are demanding more sustainable options, and our industry is evolving to meet the needs of travelers now and for...

Global Hotel Alliance Launches Green Collection

DUBAI, U.A.E.—Dubai, U.A.E.-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has launched its Green Collection, bringing under one umbrella nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet. Every Green Collection property has attained at least one certification from a globally recognized environmental organization, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to...

Sustainable Hospitality Textbook Released: A Guide for Hospitality Professionals & Students

DUBUQUE, IOWA—Innovative Ink Publishing, an imprint of Kendall Hunt Publishing Company, has released Sustainable Hospitality, written by green hospitality industry expert Dan Ruben. The textbook provides hospitality professionals and students with the knowledge and resources to make their properties environmentally sustainable. “The target audience is hospitality professionals who work for hotels, cruise ships, and other hospitality sectors, as well as hospitality students,” Ruben says. “Managers of senior living facilities, dormitories, and other lodging facilities will benefit from this book, too. Sustainable Hospitality offers a roadmap to a leaner operation—one where less energy and water are consumed, and where less waste is generated....

European Union to Soon Crack Down on Greenwashing

CHANNEL ISLANDS HARBOR, CALIF.—While it has received minimal attention in the United States, a new law proposed by the European Union (EU) will require manufacturers and other organizations to prove their product’s green claims. The goal is to eliminate greenwashing, which studies find is more prevalent in Europe—and many other places worldwide—than we may realize. For instance, in January 2021, the European Commission, a politically independent arm of the EU, published the results of a study involving 344 claims on European company websites. According to the researchers, 42 percent of those green claims were “exaggerated, false, or misleading.” Defining Greenwashing The Commission went on...