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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Lodging News Welcomes Eco Crown Hospitality as a Sponsor

CLEVELAND, OHIO—Hasek Communications, the Cleveland, Ohio-based publisher of Green Lodging News, welcomes Eco Crown Hospitality as a sponsor. The company, led by CEO Andrea Spiess, offers a comprehensive, globally recognized eco-certification program for the hospitality industry. Eco Crown participants receive global and local recognition in the company’s Eco Network through its 24-hour 1-877-ECO-STAY reservation system and online booking systems, industry Web links and eco organization links. Call (403) 609-2229, write to andrea101@ecocrown.com, or go to Eco Crown Hospitality to learn more about Eco Crown Hospitality’s many certification and marketing options.

Milliken Hospitality Introduces Trees for Carpet Program

LAGRANGE, GA.—Milliken Hospitality announced Trees for Carpet, an education program offering customer incentives for acts of stewardship, during HD Expo in Miami Beach. “We are committed to spreading the principles of sustainability along the supply chain and using these opportunities to educate our industry about the value of green building,” says business manager for Milliken Hospitality, Steve Hillis. “Trees for Carpet provides a simple platform for our customers to make a difference.” Milliken & Company, an international carbon negative manufacturer, has demonstrated its passion for stewardship for more than a century. Trees for Carpet is a program under Milliken’s Trees for...

Pineapple Hospitality Launches EcoRooms & EcoSuites Website

SAINT CHARLES, MO.—Ray Burger, president of Pineapple Hospitality, a company that markets and sells numerous green products and programs, has launched EcoRooms & EcoSuites. The online directory is a one part certification/one part marketing initiative for green hotels, resorts, inns, motels and B&Bs. The website is up and running with five properties: the Gaia Napa Valley Hotel & Spa, American Canyon, Calif.; Orchard Garden Hotel, San Francisco; The Ambrose Hotel, Santa Monica, Calif.; the Golden Arrow Lakeside Resort, Lake Placid, N.Y.; and the Habitat Suites Hotel, Austin, Texas. Burger and his board of advisors have set the bar high to...

Oster and Associates to Focus on Green Marketing

SAN DIEGO—Oster and Associates, Inc., a San Diego-based marketing agency, has announced a shift in agency branding to a focus on green marketing. “Being environmentally conscious is not a new philosophy for us,” says Bev Oster, the agency’s president. “It has been at the core of much of the business the agency has done over the past 21 years.” “If we had announced that we were a ‘green’ agency five years ago, no one would have noticed,” she adds. “Today, green is attracting everyone’s attention. And that has triggered some significant growth for the agency.” The agency’s green...

Royal Sonesta Hotel Boston Earns Energy Star Status

BOSTON—The Royal Sonesta Hotel Boston has just received official Energy Star status in recognition of its energy conservation and efficiency efforts. The hotel, built in 1963, has just completed a year-long effort to achieve this status. To that end, building automation systems were used to efficiently control the building’s energy consumption, coordinating HVAC, boilers, chillers and common area lighting. The guestroom energy management system manages heating and cooling when guests are not in their rooms and guestrooms are now lit by compact fluorescent lighting. “The overall guiding principle in decision making for all projects over the last year has...

Ecobookers.com Aims to Help Green Hotels Market Themselves

LEEDS, ENGLAND—The lodging industry has a new Web portal for green hotels to market themselves. The site, www.ecobookers.com, is a unique travel portal created so that the independent traveler can find a range of eco-friendly accommodations, obtain an instant price quote and book or request a room online. Finding eco-friendly accommodation can be hard work, especially because the term is so loosely defined. How do you know that a hotel or lodge really is eco-friendly and not just greenwashing themselves to cash in on a trend? That’s where www.ecobookers.com comes in. At www.ecobookers.com, there is a variety of carefully...

Entrepreneur Determined to Grow New Green Hotel Certification Program

HERMOSA BEACH, CALIF.—Guido Bauer, an entrepreneur with significant hospitality industry experience and who first studied tourism and hospitality management at the University of Munich in Germany, is working hard to build a Green Hotel Certification program for the global lodging industry. Bauer launched his program in November 2006 and already has established a foothold for it in the Caribbean. With two others selling Green Hotel Certification and two support staff on board, Bauer now has his eyes set on the United States and beyond. Bauer says he started researching Green Hotel Certification several years ago after hearing over and over...

Eco Crown Announces Partnership with HAC’s Green Key Eco-Rating Program

CANMORE, ALBERTA—Eco Crown Hospitality has announced an exclusive partnership with the Hotel Association of Canada and its Green Key Eco-Rating program. As part of Eco Crown, hotels and chains that are recognized by the organization as a certified environmentally responsible property are offered membership services including a 24/7 1-800 reservation system, GDS, products, and training specifically designed for the environmentally friendly lodging industry. “Eco is not just a trend," says Andrea Speiss, CEO of Eco Crown Hospitality. "It is a lifestyle and the hospitality industry needs to be ready for it. We are now all measured by the footprints we...

World Travel Market to Host UNWTO Summit on Tourism & Climate Change

LONDON—World Travel Market will host a major United Nations World Tourism Organization (UNWTO) Ministers’ Summit on Tourism and Climate Change, a key part of an international program to widen and deepen the debate on one of the biggest challenges facing the industry. Ministers will be asked to consider and ratify a Declaration recommended by environmental experts at the UNWTO’s Summit on Climate Change in Davos, Switzerland in October. The Ministerial Declaration is to be put to the UNWTO’s General Assembly at the end of November and will be a major aspect of the organization’s submission to the U.N.’s Bali Climate...

New 2007-2008 Chemically Safer Travel Directory Now Available

PEMBROKE PINES, FLA.—The Chemically Safer Travel Directory, a guide for health-conscious travelers with sensitivities to chemicals, is now available. It features 658 listings (314 of which are new). Each listing represents a less-toxic place to vacation and stay in the United States, Canada and other countries. The “Safer” in Safer Travel Directory was inspired by the 1995 movie “Safe,” in which the main character inexplicably becomes allergic to the 20th century. Twentieth Century Disease (also known as Multiple Chemical Sensitivity) is a very real disability with no cure. It is brought about by some 60,000 chemicals present in our environment,...