MOORPARK, CALIF.—Reid Witlin Textiles, the third-generation family-run textile brand known for its sustainable, high-performance products, has unveiled its newest collection, Succession. The launch marks a bold new chapter in the company’s 70-year legacy—one that celebrates its rich history while embracing a future shaped by the vision of next-generation leadership.
Under the creative direction of Jordan Yasgoor, daughter of founder Andrea Yasgoor, Reid Witlin Textiles is forging ahead with fresh momentum. The Succession collection is Jordan’s first major release as Creative Director and symbolizes the thoughtful evolution of the brand. As a woman-founded and now woman-led company, Reid Witlin continues to blend generational craftsmanship with contemporary innovation.
“Succession is both a tribute and a turning point,” says Jordan Yasgoor. “Each pattern tells a story—about inheritance, transformation, and carrying the values of the past into a dynamic, design-forward future.”
The collection features nine evocative patterns—each drawing on themes of heritage, power dynamics, and generational design language. The color stories, textures, and finishes reflect Reid Witlin’s renowned commitment to quality, performance, and sustainability.
Founded over seven decades ago, Reid Witlin Textiles has long been a trusted partner in the commercial and residential interior design industries. With 25+ years of experience in hospitality-grade textiles, the brand has earned a reputation for delivering high-durability fabrics with superior finishing, supported by a strong ethos of environmental responsibility.
