COLUMBUS, OHIO—Red Roof will give $5 cash back to every guest making a minimum $1 donation to Feeding America during the week of Thanksgiving, Sunday November 22 through Sunday, November 29. Donations must be made at the property and guests will receive the rebate upon checkout; the $5 back is per stay, not per night. According to Red Roof, it is their way of giving back and showing their thanks by teaming up with Feeding America and country music artist and Red Roof brand ambassador, Phil Vassar, to help put food on America’s tables over the holidays.
Country Music star Phil Vassar, who recently released his single, “Everywhere I Go,” earlier this year, was the spark for this promotion. Vassar, a Red Roof brand ambassador and part of the company’s Red Roof Loves Country campaign, is also a national spokesman for Feeding America and helps raise money for the organization. “Feeding America gives to so many across this country,” Vassar says. “I’ve always been a big supporter of theirs because I believe in their mission, their purpose and their amazing results; their network supports approximately 63,000 local charitable agencies that distribute food directly to Americans in need.”
“Everywhere our guests go this season, and check in at a Red Roof, they will have the opportunity to show their holiday spirit by giving to a worthy cause,” says Marina MacDonald, senior vice president, sales and marketing, Red Roof Inn. “Red Roof is happy to reward our guests’ generosity—it’s the perfect way to celebrate Thanksgiving.”
The promotion will also be supported through various channels including a series of Phil Vassar radio interviews across the country; radio promotions; Redroof.com banners that link to the Feeding America website for additional donations; a reservation center on-hold message recorded by Vassar; lobby posters and front desk materials in more than 350 hotels; and a GAC-TV spot tag among other initiatives.
The Red Roof Thanksgiving High Five promotion kicks off a season of savings for Red Roof guests this winter.
Go to Red Roof for more details.
