DALLAS—PURE WELLNESS, a leading provider of turnkey wellness premium rooms, providing a refreshing and relaxing experience to guests, announced its expanded partnership with Atrium Hospitality, one of the nation’s largest hotel operators. The deepened alignment will add approximately 70 new properties to the Pure Wellness portfolio spanning a variety of hotel brands including Hilton, Marriott, IHG, and Wyndham, among others. Over the next six months, 32 hotels (360 rooms) will be converted, with an additional 36 hotels (365 rooms) set to join the portfolio in 2024—bringing the total number of Pure Rooms to 874.
“We couldn’t be more excited to take this next step with award-winning Atrium Hospitality, growing our presence from just 11 of Atrium’s hotels to a much broader range of the company’s hotel management portfolio,” said Haley Payne, Head of Commercial at Pure Wellness. “The addition of these new locations will allow us to benefit a larger audience with a greater footprint, enabling the wellness-minded traveler to more easily find a Pure hotel across the United States. This has been a great partnership over the years, and we are looking forward to this next growth chapter.”
Pure Wellness first began working with Atrium Hospitality in 2011 with the first Pure Room conversions taking place at the Atlanta Marriott Buckhead Hotel & Conference Center and the Westin Southfield Detroit. The Pure Wellness team continued to upgrade rooms to additional properties through 2018, bringing the total number of Atrium hotels to 11. Today, Pure Wellness maintains and services a total of 509 rooms across Atrium-managed properties throughout the country, providing turnkey solutions that ensure worry-free operations.
“We are delighted to partner with Pure Wellness to provide guests with a premium room type and a wellness-focused stay,” said Kimberly Furlong, Chief Commercial Officer at Atrium Hospitality. “Atrium’s enhanced collaboration with Pure Wellness embodies our shared vision of offering guests a whole-room approach to a truly refreshing, relaxing atmosphere that exceeds expectations. Together, we aim to redefine wellness-focused hospitality.”
The expanded partnership is a testament to the continued strength of the Pure Wellness program, health benefits, and economic advantages for owners and operators. It also signifies Atrium Hospitality’s commitment to catering to the wellness-minded traveler and the revenue opportunity of offering a premium room type.
As part of its commitment to remaining business-driven, Pure Wellness will be launching enhanced revenue reporting for partners in the coming months and will continue to pivot its focus on the wellness-minded traveler.