Glenn Hasek, Publisher, and Editor of Green Lodging News has also been a public relations consultant for 22 years—as President of Hasek Communications, helping suppliers grow their brand through press releases, case studies, white papers, and more. In many instances these public relations vehicles have resulted in media coverage as well as direct leads.
Utilizing Green Lodging News as well as paid press release distribution services such as Hotel Online, Hotel News Resource and Hospitality Net, coverage is guaranteed. Your release will also be sent to every hospitality industry media outlet.
Most suppliers have many success stories to tell, with documentation of the energy, water, or waste that their products have saved. Or perhaps it was a product or service that improved guest satisfaction. What most companies almost never do is tell their story in the form of a case study that can be issued to the media and to potential customers as well. Yes, it requires the cooperation of a satisfied customer or customers, but it can be very worthwhile to write a case study—a marketing tool to get the media’s attention while generating new business at the same time.
Glenn Hasek also partners with highly experienced graphic designer Juan Quirarte to bring you the best help with ad, brochure, or other marketing material design. Call (813) 510-3868 for more information.