MIAMI—The Global Wellness Institute, in partnership with the Associação Portuguesa de Ética Empresarial (APEE), has published its first research on Portugal’s wellness economy, reporting that the sector reached $21.0 billion in 2024. This accounts for 6.8 percent of Portugal’s GDP, above the global average of 6.1 percent.
Portugal’s wellness tourism sector recorded 2.49 million inbound wellness trips in 2024, surpassing the pre-pandemic 2019 level of 2.05 million trips. Visitors spent an average of $1,349 per trip.
Per capita wellness spending in Portugal reached $1,961, exceeding the European average of $1,876. The country’s largest wellness sectors are wellness tourism at $5.1 billion, personal care and beauty at $4.2 billion, and physical activity at $3.7 billion.
The fastest-growing wellness sectors in Portugal are wellness real estate (20.6 percent CAGR), mental wellness (13.4 percent), public health, prevention, and personalized medicine (10.2 percent), and wellness tourism (7.4 percent).
The Global Wellness Economy: Portugal report is available for download from the Global Wellness Institute website.
