CINCINNATI—P&G Professional, the away-from-home division of Procter & Gamble, has launched MyTradeShowToGo.com, an interactive experience allowing users to gain the industry insights offered at a trade show every day of the year. Now, those looking for the latest news and innovations don’t have to wait to gather information they need at the next industry event; they can simply log on to the Virtual Trade Show from the comfort and convenience of their office.
P&G Professional created MyTradeShowToGo.com as an innovative response to the lodging industry’s need for constant access to the detailed news, information and offerings presented at trade shows. MyTradeShowToGo.com will feature continuously updated video and text content, as well as interactive functions designed to educate and entertain visitors.
Guests who take a virtual walk through the show will see a large convention size space with booths available for tours, much like a traditional trade show. Guests can choose which elements associated with the individual booths they would like to learn more about, and guests can see and interact with others walking around the event.
An Interactive Online Experience
“MyTradeShowToGo.com fills the void in consistently updated, trade show quality information,” said Merritt Noble, assistant brand manager for P&G Professional. “Through demonstrations and webinars, it gives visitors the opportunity to interact with each other and industry experts just like at a normal trade show, but from the comfort and convenience of their homes and offices.”
Standard Textile, a global leader in the manufacturing of healthcare, hospitality, and institutional textiles, and Green Lodging News, the lodging industry’s leader in environmental news, have partnered with P&G Professional to provide comprehensive content and educational opportunities for guests.
“Standard Textile is thrilled to have partnered with P&G Professional on such an innovative and cutting-edge service,” said Greg Eubanks, group vice president of hospitality sales and marketing for Standard Textile. “We believe this is the ideal vehicle for communicating Standard Textile’s unique products and services to the hospitality industry.”
Virtual Trade Show visitors will have an opportunity to take part in the first interactive webinar, Meeting Your Green Cleaning Needs, at 2 p.m. on Wednesday, Dec. 12, 2007 and can register at www.mytradeshowtogo.com. “Our partner, Green Lodging News, will be providing information on cost-efficient green procedures,” Noble said. “In our first interactive webinar, P&G Professional will be educating visitors about green cleaning and our commitment to environmental responsibility through the Green Guarantee.
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