WAYLAND, MASS.—A breakthrough drought-resistant grass seed is saving commercial property owners on watering, mowing and fertilizer, while preserving drinking water supplies and protecting consumers from the health risks of lawn irrigation waste. Customers have attractive, low maintenance, low cost, “green” results.
Pearl’s Premium Ultra Low Maintenance Lawn Seed is the result of eight years of research and development by scientist and environmental expert Jackson Madnick, who said it grows at one quarter the rate of blue grass, requiring mowing only once a month rather than every week. With 12-inch roots, Pearl’s Premium needs no fertilizer, rarely needs water once established, and looks like a lush green lawn—even during winter.
“Pearl’s Premium is an environment and economic game changer,” said Madnick, founder and CEO of Pearl’s Premium, headquartered in Wayland, Mass. “Numerous scientific studies have linked lawn care chemicals with health risks, and lawn irrigation waste is a major drain on drinking water supplies in the U.S.
“I developed Pearl’s Premium to help make American lawns environmentally sustainable. In the process, we found out that we could also save lawn owners a lot of time and money by nearly eliminating the maintenance,” Madnick added.
Strong Appetite for Water
Americans spend $40 billion annually and use between 30 percent and 60 percent of the summer drinking water supply on residential and commercial lawns, according to the Environmental Protection Agency (EPA). Water shortages from lawn care lead to increased water prices for everyone, water bans, and enforced conservation.
Madnick explained that his patent-pending blends are composed of commonly available seeds, ensuring an abundant supply to meet demand. With 40 million acres of lawn, grass is America’s largest crop.
Pearl’s Premium substantially reduces our carbon footprint. Running a typical lawn mower for an hour is 41 times more polluting than running a car for an hour, because lawn mowers have no catalytic converters and other pollution controls. In addition, producing commercial fertilizers from petroleum is energy intensive and expensive.
“A chemically-maintained lawn is the single most toxic thing inside or outside your home,” Madnick said. “Most lawn care chemicals run off lawns with the rain and into storm drains, and end up in the watershed or local ponds.”
Use of pesticides and fertilizer in cities, suburbs, and towns contributes significantly to contamination of drinking water, increasing health risks to children, pets, and the elderly. These chemicals also get carried into homes on shoes, paws, and air currents, lingering on carpets, dust, toys and in the air. While the chemicals normally break down outside over time with sunlight, they persist indoors for months and are responsible for increased risk in adults for asthma, Parkinson’s disease, and cancer.
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