LONDON—Ethical Corp. has published a briefing which explores the business case for advancing social purpose using insight and evidence from Erin Meezan, Chief Sustainability Officer at Interface and Franz Paasche, Senior Vice President of Corporate Affairs at PayPal— which can be accessed here.
Focusing on Interface’s Climate Take Back program and PayPal’s Working Capital, this briefing offers six pages of expert response and analysis to provide comprehensive insight into the social purpose business case including these key issues:
- How to convince your leadership team on social purpose;
- How sustainability is driving revenue; and
- The benefits of social purpose on your brand proposition.
Claiming social purpose can often be met with skepticism about “CSR-washing”. However, companies are increasingly stepping up to the plate to deliver meaningful impact as public expectation on businesses to do so intensifies. Speaking about implementing Interface’s Factory as a Forest project, Erin Meezan said, “The first thing we needed to do was to impart a sense of belief that it was possible.” This briefing uses real-life case studies to demonstrate that companies can in fact deliver real impact. With increasing customer and stakeholder expectation on companies to do the right thing and a more tangible path to delivery, the business case for social purpose becomes clearer.
On implementing Interface’s social purpose vision, Meezan explains that “once we adopted a bolder vision, a whole new list of possibilities emerged.” Integrating social purpose at the core of your business strategy is the key to unlocking your full potential to deliver impact and harmonize social and business goals. This briefing explores the ways social purpose can accompany commercial success based on first-hand experience.
